Partnership set to deliver Hispanic audiences with increased access to information about local fútbol, while offering new and exciting advertising opportunities
impreMedia announced today that impre.com has agreed to a sponsorship agreement with Alianza de Fútbol, naming impre.com the official presenting sponsor of Copita Alianza.
The sponsorship will feature prominent editorial coverage featured as ‘La Esquina de Alianza’ dedicated to Alianza activities, including commentary on key games and results from Alianza tournaments throughout the United States. Coverage will be carried both online and in print in La Opinión, La Raza, El Diario, El Mensajero and Rumbo.
In addition to increasing both local and national coverage of amateur Hispanic fútbol in the United States, the sponsorship will enhance the experience of fútbol fans through contests, promotions and prizes. Alianza’s platform of Hispanic fútbol events currently reaches over 250,000 spectators including 30,000 players. Impre.com will have a key presence at Alianza events where both companies will work to enhance viewer/reader experiences both on and off the field.
Alianza actively drives opportunities for and showcases the talents of amateur Hispanic players in the United States by hosting clinics, tournaments, and tryouts. Over 1 million Hispanic consumers have participated in events since its inception in 2004 and 19 young men have secured pro contracts as a result of tryouts secured through Alianza. The sponsorship creates exciting new opportunities for impre.com to further connect to Hispanic fútbol fans, while helping Alianza to promote their mission of bringing together and showcasing Hispanic amateur players.