New York, NY — Email has revolutionized interpersonal communication in both business and private settings andmarketers increasingly seek effective means for using email to build deeper relationships with their customers.  To provide a comprehensive resource for publishers and marketers, the Interactive Advertising Bureau (IAB)  announced this week the release of “Email Monetization Strategies,” the next step in the IAB’s ongoing efforts to establish a solid foundation of guidance and tools for the email marketplace. It provides publishers, agencies and marketers with recommendations and best practices for the successful execution of email marketing campaigns. The announcement was made today at the MIN Desktop Summit: How to Monetize Your Online Content & Audience Now.

“Email Monetization Strategies” provides practical advice and the latest thinking across a broad spectrum of tactics that impact the success of email campaigns for marketers and publishers including:

* The use of email newsletters to reach valuable audiences
* Stand-alone email advertising to drive sales and site registration
* Revenue opportunities and pricing models for email newsletters and stand-alone email advertising
* Descriptions of emerging trends such as video in email campaigns

“The email channel offers a unique opportunity to reach consumers with relevant, differentiated and personalized content and messaging,” said Sherrill Mane, SVP, Industry Services, IAB. “‘Email Monetization Strategies provides an in-depth assessment and guide to maximizing the success of email marketing.”

“Email is one of the most effective direct and brand marketing mediums,” said Sean O’Neal, Chief Revenue Officer, Datran Media, and co-chair of the IAB’s Email Committee. “These best practices provide the latest information and strategies to marketers and publishers so that they can maximize their email communications with their customers.”

“Email Monetization Strategies” is part of the IAB’s efforts to build a solid foundation of guidance for the email marketplace. To view the document, please go to:

To view all the email related guidance and tools from the IAB, please go to:

Leave a Reply

Your email address will not be published. Required fields are marked *