Humanizing Your Brand

When I started writing part two of my “Facebook: The Latino Way” column, the below tweet came to my mind.

I could replace the word “people” with “Latinos” and it would make even more sense, especially considering the social nature of Hispanics. As Jerry Rocha, VP of media solutions at Nielsen, shared at ad:tech, 62 percent of Hispanics participated in social networking vs. 38 percent of non-Hispanic whites.
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