Zócalo Group, Omnicom Group’s and Ketchum’s word-of-mouth and social media marketing agency, today announced Hugo Pérez has joined the organization as vice president and account director of Hispanic marketing. In this role, Pérez leads Zócalo Group’s efforts to create and execute word-of-mouth and social media programs specifically focused on engaging the United States’ rapidly growing Hispanic market.

Pérez’s background includes work in various private (Mars Incorporated), public (NBC Network News), corporate
(AstraZeneca Pharmaceuticals), non-profit (American Heart Association) and start-up environments. He has diverse
experience, having worked  in the areas of social media marketing, integrated marketing communications,
strategic business planning, B2B/B2C marketing and product branding.

As a former journalist, Pérez’s work has been featured on NBC Network News, CBS News, MSNBC and msnbc.com,
and across a variety of niche entertainment and news websites. His efforts have earned him a National News Emmy
and a TV Feature First Place Award from the National Association of Hispanic Journalists. His communications
initiatives have also been awarded Peabody and Beacon awards. Most recently, as an independent film producer, his
short film “Grande Drip” has been a selection in more than a dozen film festivals, won five audience awards, and was
named among the best shorts of 2009.

Pérez has been a part of Hispanic marketing efforts throughout his career and has served on a variety of multicultural
teams, committees, boards and panels. Born in Puerto Rico and raised in Chicago, Pérez earned his master’s degree at
Northwestern University where he focused on managerial communications. He also has served as an adjunct professor
at West Virginia University and Columbia College Chicago for more than a decade, teaching blogging and social media

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