Huggies launches Mobile Changing Station Tour campaign targeting Hispanic communities
This summer, Huggies will be unveiling its latest community contribution for Hispanic parents and their babies as part of the California Puts Huggies to the Test initiative. On July 20 and 21, Huggies will be bringing the test to life at San Diego’s largest Hispanic festival, Fiesta del Sol. Huggies Brand presence at Fiesta del Sol marks one of the first stops of the mobile changing station tour that has kicked off in the Southern California region. The truck will be available at various local community events throughout October 2013.
According to a study commissioned by the Huggies Brand, the single biggest frustration for Hispanic mothers is the poor condition of public diapering spaces. Huggies Brand will come to the rescue by providing attendees at Fiesta del Sol and other community events a solution to their diaper changing challenges — access to a free, clean mobile changing station.
“Huggies has a pulse on the Hispanic community and is carefully listening to parents’ needs to help alleviate the stresses that come with parenting,” said Lizette Williams, Huggies Senior Brand Manager, Multicultural at Kimberly-Clark. “The Huggies mobile changing station offers parents a clean and organized diapering environment so that they do not have to interrupt family outings due to unexpected messes.”