Huggies brand partners with former Miss Universe and new mom Zuleyka Rivera
Television actress and former Miss Universe Zuleyka Rivera has teamed up with Huggies Brand to try out their new and improved diapers and wipes.
“This past year has been filled with some amazing moments, like the birth of my son, Sebastian – and I can’t get enough of him,” Rivera said. “Parenting has been full of surprises – the good, the bad and the messy. That’s why I rely on Huggies diapers and wipes to help us pass any test and keep Sebastian clean and dry.”
As part of Rivera’s partnership, she will offer insights on parenting with a webisode series, tips and product reviews. The campaign will incorporate social media as well.
Parents everywhere can get a sneak peek into Zuleyka and Sebastian’s everyday routines through a webisode series premiering today on the Huggies Latino Facebook page (www.facebook.com/huggieslatino). The videos offer parenting tips and show real life family moments including cooking with grandma, rehearsing for her upcoming novella and even teaching her son the rhythm of Latin dancing.
“Zuleyka is just like so many other parents out there – juggling a busy career and even busier role as a mom,” said Lizette Williams, Huggies Senior Brand Manager, Multicultural at Kimberly-Clark. “We’re thrilled to partner with her and help share her every day experiences with Sebastian and tips and advice with other parents everywhere.”