The Hispanic Public Relations Association (HPRA), Word of Mouth Marketing Association (WOMMA) and the Hispanic PR Blog are launching a series of free national monthly webinars about Hispanic social media marketing best practices starting this month.

Co-sponsored by PR Newswire, the Hispanic Social Media Insights Webinars series will feature an all-star line up of industry speakers and are specifically geared to brand managers at corporations, government and non-profit agencies.

“These webinars are the promised follow up to the popular Hispanic Social Media Guide we released this summer and are just the tip of the iceberg of what we have in store for the industry in the coming weeks,” said Manny Ruiz, publisher of the Hispanic PR Blog and organizer of the annual Hispanic PR & Social Media Conference slated for early 2011.

The Hispanic Social Media Insights series kicks off September 29 from 1 to 2 p.m. ET with “How to Build Compelling Corporate Facebook Fan Pages for U.S. Hispanics.” Confirmed speakers include Ada Luz Restrepo, Analyst, Spanish User Operations at Facebook, Lance Rios, Founder of the popular Being Latino Facebook Fan Page and a Fortune 500 marketing executive that is to be announced.  Ruiz will moderate the session.  (To register for this webinar go to

Upcoming webinars also include:

All the webinars are complemented by the official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate “How To” guide for Hispanic social media marketers released earlier this summer.  The attractive, 56-page guide was produced by the Hispanic PR Blog in partnership with HPRA and the Word of Mouth Marketing Association (WOMMA).  To get a copy of the guide go to  A Facebook Fan is also available at, the premier Facebook page for PR and social media pros focused on Hispanic marketing.

About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies.  HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.

About the Word of Mouth Marketing Association (WOMMA)

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated, social media platforms and marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining “best practices” for the industry.

About the Hispanic PR Blog

Founded by multicultural PR and social media marketing pros Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry’s top source for news and views focused on Hispanic social media and PR marketing. The blog and its accompanying daily newsletter, Hispanicize, feature columns, stories, white papers, job postings, calendar events and more.  Hispanic Media Trainers, LLC, is the parent company of the annual Hispanic PR & Social Media Conference and creative parenting bilingual blog,  You can follow the Hispanic PR Blog on its Facebook Fan Page at or on Twitter @HispanicPR.

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Hispanic PR Blog
Angela Sustaita-Ruiz
tel: 305.321.5002


Hispanic Public Relations Association
Lourdes Rodriguez
tel: 626-403-3200, ext. 211

Source: Hispanic Public Relations Association

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