LOS ANGELES – The Hispanic Public Relations Association, Public Relations Society of America L.A. chapter and International Advertising and the International Association of Business Communicators are presenting a breakfast panel titled “Marketing to the New America: Gaining a Share of the Trillion-Dollar Multicultural Economy.”

The panel is taking place on Wednesday, September 1.

With the 2010 U.S. Census expected to confirm a rapidly growing minority population, corporate America must re-examine its marketing programs to embrace Hispanics, Asians and African Americans as the nucleus of the new “general market.”  In the next two to three years, the purchasing power of this multicultural market segment is expected to top the trillion dollar mark.

How can we as PR professionals adapt?  Exactly what actions are necessary to better serve and communicate with these rapidly growing populations?  How can a marketer garner its fair share of this exponential growth?

Panelists will share research, in-depth case studies and insights to help you tap into the significant buying power of multicultural markets.  Hear from some of the industry’s most innovative multicultural leaders on the research, client and agency side.

Below is more information about the event


Wednesday, September 1, 2010


Moderator: David Ono, ABC7 Eyewitness News Anchor


– Luis Sahagun, Ethnic Marketing Director, Farmers Insurance and HPRA member

– David Morse, President and CEO, New American Dimensions

– Joni Byun, Senior Vice President, Nakatomi & Associates

Additional speakers to be announced

6 – 7 pm – Networking reception, cash bar, hors d’oeuvres
7- 8:30 pm – Panel Discussion

Twist Restaurant & Bar
Hollywood Renaissance Hotel
1755 North Highland Avenue, Hollywood CA 90028

Hotel Valet = $10 for up to 4 hours.  $2 for 4 hrs. in self park at Hollywood & Highland complex with validation.  Enter Highland Avenue.
$45 – Members
$55 – Non-Members & Guests

Click here to register

Be sure to indicate you are with HPRA in the Activity Questionnaire.
Register by August 27.  Reservations made after 8/27 are subject to an additional $10 charge

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