The Hispanic Public Relations Association (HPRA) announced Wednesday, June 25, as “Latino Social Media Day,” a time to nationally recognize the achievements and growing influence Latinos are making through innovative and creative online platforms. According to Pew Research, 80 percent of Latinos use social media, compared to 70 percent of whites and 75 percent of African Americans.
“Latino Social Media Day is for social media influencers, enthusiasts and businesses to step forward and engage the large amount of active Hispanics flooding social media.”
“Latinos are the most active group on social media today and they continue to make tremendous contributions to the digital revolution,” said HPRA National President Stephen Chavez. “Latino Social Media Day is for social media influencers, enthusiasts and businesses to step forward and engage the large amount of active Hispanics flooding social media.”
HPRA asks people to follow the hashtag #LatinoSMday on Twitter and Facebook and connect with others who are making a difference in the digital world.
The HPRA National effort will include a Google + Hangout, “Innovate! Engage! How Latinos are revolutionizing Digital Communities” on June 25 at 11 a.m. (Pacific) with top-level social media influencers, including Paula Duran, field marketing manager, Red Bull; George Torres, publisher and online community organizer, Sofrito for Your Soul; and Robert Hernandez, professor, USC Annenberg School of Journalism. During the session, panelists will discuss how Latinos are contributing to the world of business and grassroots initiatives, as well as hear about new technologies journalists are using to tell their news stories.
In Los Angeles, the HPRA/LA Chapter is hosting a panel discussion at the LA Brewing Co. the evening of June 25 from 5:30 p.m. to 8:30 p.m. in partnership with CONEXION, an events marketing and social media company. Throughout the last two weeks, other HPRA chapters announced new social media channels or held professional development and media events with its members.
About the Hispanic Public Relations Association:
The Hispanic Public Relations Association’s (HPRA) mission is to help Hispanic professional communicators enter and advance within the public relations and marketing communications fields by: 1) creating an exchange of information and ideas that empower public relations practitioners to be experts in their fields; 2) promoting professional development through educational programs; 3) providing financial and internship assistance to students entering the field; and 4) advocating responsible coverage of issues and images affecting the Hispanic community.
Established in 1984, The Hispanic Public Relations Association (HPRA) is the largest network of public relations, marketing and advertising professionals from agencies, government, nonprofit and corporate companies in the US.