HPRA hosts June 23 workshop ‘Reaching the Newsroom Effectively: Your Guide to Working with Spanish-language Broadcast Stations’

The Hispanic Public Relations Association will hold a workshop on Wednesday, June 23rd with Los Angeles-area broadcast media.  The details of the event are below:

WHEN
Wednesday, June 23, 2010
6:30 pm – 8:30 pm

WHERE
Marriott at Burbank Airport
2500 Hollywood Way
Burbank, California 91505

Speakers include:
Krecyte Villarreal, Los Angeles Bureau Manager, MegaTV
Maria Elena Garcia-Villalobos,
Producer & News Correspondent, Azteca America
Mario Perea, News Producer, EstrellaTV
Jose Enriquez Ruvalcaba, News Producer, Mexicanal
Moderated by: Oralia Michel,
President,Omagen Marketing & Public Relations

Please note: This panel session will be conducted in English and Spanish. (75%/25%)

Attendees will learn:
– What the newsroom is like for Spanish-language stations.
– What do Spanish-language producers and assignment desk editors consider newsworthy.
– What specific assets are they looking for when selecting what to cover.
– How has social media impacted the news gathering,
reporting, and distribution process.

Click here to RSVP, space is limited.