LOS ANGELES, CA – The Hispanic Public Relations Association will host a panel on measuring and monitoring social media called “Social Media 201: Measuring and Monitoring Results, in Los Angeles, January 28 from 6:30-9 p.m. 
Panelists include:
Rachel Gross – PR Specialist-Social Media, Boost Mobile
Jose R. Villa – President, Sensis Agency
Aviva Mohilner – Consumer social marketing consultant
Vanessa Torres – Journalist, blogger, and web content manager
Jennifer Vides – Social media programs strategist
The panel will address:
– Establishing measureable social media goals
– Ways to measure social media “ROI” for your program or business
– Ways to monitor interactive engagement
– Examples of successful case studies
The event will take place at the Shutters Hotel at the Grand Salon, 1 Pico Boulevard, Santa Monica, CA 90405. The fee is $20 for members and $30 for non-members. Proceeds from the event will go to HPRA’s scholarship program.To register visit www.hpra-usa.org