– Results of national survey will be revealed October 13 at 1 p.m. ET during ‘Mami Bloggers’ Webinar
LOS ANGELES – The Hispanic Public Relations Association, the Hispanic PR Blog and mommy blogger Mami2Mommy are launching a national survey to gauge how Latino bloggers are being compensated, what rates they feel other bloggers should charge and more.
The “2010 Latino Bloggers Compensation Survey” consists of 22 questions primarily for Spanish, English and bilingual bloggers who publish content for U.S. Hispanic and Puerto Rico-based audiences.
“Latino bloggers, and in particular some Latina mom bloggers are concerned that marketers don’t always understand how to best work with them,” said Lourdes Rodriguez, president of the Los Angeles chapter of HPRA. “This national survey will reveal how most Latino bloggers feel about working with brands particularly when it comes to the touchy issue of compensation. This is an industry-wide hot topic.”
The 4-minute survey can be accessed at http://www.surveymonkey.com/s/CVGBB7R through 12 noon, October 12. The results of the survey will be revealed during the free webinar “Meet the Mamis: A Roundtable with the Nation’s Leading Mami Bloggers” that is being hosted by HPRA, the Word of Mouth Marketing Association and the Hispanic PR Blog on Wednesday, October 13. To register for the webinar go to http://bit.ly/aWq8Ps.
About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.
About the Hispanic PR Blog
Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry’s top source for news and views focused on Hispanic social media and PR marketing. The blog and its accompanying daily newsletter, Hispanicize, feature columns, stories, white papers, job postings, calendar events and more.
Hispanic Media Trainers, LLC, is the parent company of the annual Hispanic PR & Social Media Conference and creative parenting bilingual blog, PapiBlogger.com. You can follow the Hispanic PR Blog on its Facebook Fan Page at http://www.Facebook.com/hprblog or on Twitter @HispanicPR.
About the Mami 2 Mommy Blog
Jennifer Salazar Hutcheson is founder and editor-in-chief of the bilingual blog, Mami2Mommy.com. As a new mami she wanted to provide other moms with a platform to be heard – una comunidad with many voices. And to further reach the fast-growing, underserved market of modern, confident Latinas she co-hosts Chicas Chatting on Blog Talk Radio. You can also find Mami2Mommy on Twitter @Mami2Mommy and on Facebook at http://www.facebook.com/mami2mommy.
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Contact:
HPRA
Lourdes Rodriguez
tel: 626-403-3200, ext. 211
Email: lourdes@vpepr.com
Or
Hispanic PR Blog
Manny Ruiz
tel: 305.321.5002
mruiz@hispanicprblog.com
As Jennifer’s co-host on Chicas Chatting, I’am very proud of Jennifer’s efforts to partner with HPRA and Hispanic PR Blog to effectively connect with the Latino bloggers market. There has been a lot of talk in the blogosphere about blogger compensation.
This survery will be the first of its kind to gain a direct insight into the Latino blogger community. Thank you to Jennifer, HPRA, and Hispanic PR Blog for bringing such an important topic to light.