The U.S. Hispanic Public Relations Association (HPRA) voted to elect Antonio Hernandez, director, corporate communications at ServiceMaster Global Holdings, Inc., president of the 2016 National Board of Directors. Hernandez had been serving as president-elect of HPRA in 2015, and as the HPRA-Chicago chapter founder and chairman since 2014.

“HPRA is the nation’s foremost and most widely respected Hispanic public relations organization in the United States,” said Hernandez. “In 2016, we will be focused on expanding our influence and outreach to advance development and networking opportunities for Hispanic PR and marketing practitioners across industries and markets.”

HPRA continues to grow across the country with local chapters and affiliates in Los Angeles, New York, Washington, D.C., Miami and Chicago.

The HPRA 2016 national officers include: President, Antonio Hernandez of ServiceMaster in Memphis, Tenn.; President-Elect, Yvonne Lorie, founder of Refresh PR in Miami; VP of Programming, Veronica Potes of NBC Universal, E! in New York; VP of Digital Engagement, Stephen Chavez of Chavez Marketing and Communications in Los Angeles; Treasurer, Lourdes Rodriguez of Saban Community Clinics in Los Angeles; and Secretary, Mayra Ramos Miro of Red Heels International in Orlando, Fla.

The 2015 Board of Directors includes: Evelyn Galarza of Time Warner Cable in New York; Maricela Cueva of VPE PR in Los Angeles; Mario Flores of Sportivo in Los Angeles; Melissa Smith, Ogilvy PR in New York; Sarah Lora of Delta Air Lines in Atlanta; Maria Amor of Havas FORMULATIN; and Sonia Diaz of Balsera PR in Miami.

Andy Checo of Havas FORMULATIN in New York will serve as immediate past President.

HPRA continues to be the leading resource for communication professionals and those seeking expertise in the Hispanic market. Members have access to first-rate programming, such as:

  • Professional development webinars covering key industry topics
  • Discounted membership rates for national industry conferences
  • Exclusive networking opportunities with top journalists and industry thought leaders

The organization also raises scholarships funds for full-time college students pursuing a career in communications. More than a quarter million dollars in scholarships have been awarded to students of Latino descent pursuing careers in communications.

For more information on how to become a HPRA member or to donate to the scholarship program visit

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