LOS ANGELES- Edelman Multicultural led all agencies in taking three of the nationâs top nine Hispanic PR awards last night at the 28th annual Hispanic Public Relations Association (HPRA) PRemio Awards and Scholarship Gala in Los Angeles.
Edelmanâs three awards were for Fashion & Beauty Campaign of the Year for the Unilever-Suaveâs âDesfilando Contigo con MÃ¡s Estiloâ campaign, Food and Beverage Campaign of the Year for Starbucks and their Hispanic launch of the Mocha Cookie Crumble Frappuccino and Technology Campaign of the Year for Microsoftâs âXbox Para Todosâ campaign.
The other campaign of the year award winners were:
Public Education â Non-Profit Campaign of the Year â The Axis Agency for INOBTR âImpact of Domestic Violence on Youthâ (I Know Better) Childrenâs Institute
Public Education â Corporate Campaign of the Year â VPE for Verizonâs âGive the Call of Hopeâ Hopeline Program
Digital Public Relations Campaign of the Year â Cultural Strategies for âThe Social RevoluciÃ³nâ program
Healthcare Campaign of the Year â Latin 2 Latin Marketing & Communications for Mt. Sinaiâs âA Tu Saludâ program
Corporate Media Event â The Axis Agency for âMis Fabulous Quinceâ for Verizon Wireless
Integrated Marketing Communications Campaign of the Year â MGS Communications for Milk PEPâs âEl Proyecto Desayunoâ
In addition to the campaign of the year awards, HPRA also recognized industry professionals and organizations for their contributions to the Hispanic PR industry.
Lucia Matthews, CEO of DIÃLOGO was chosen as this yearâs HPRA PR Professional of the Year. Matthews founded DIÃLOGO in 2006 four years after arriving from Mexico. Today, the firm has offices in San Diego, New York and Mexico City, and is a leading public relations and social marketing firm that builds brands with Hispanic audiences. Matthews is an active leader in numerous organizations that seek to improve Latinosâ access to education and business resources. She serves on the Advisory Board of Directors at California Diversity Council and the Oversight Board at San Diego Community College District.
The Corporation of the Year winner was Univision Network. The Journalist of the Year winner was Pilar Marrero, a reporter and editor for La OpiniÃ³n. Cynthia Cruz of iolo Technologies was the 2012 Young PR Professional of the Year.
The eventâs top sponsors this year were Wells Fargo and Hispanicize 2013.