This is a follow up to our blog “Should I Reach Out to Hispanics in English? Spanish? Or Both?”. If you read that entry, you’ll know that asking that question first is not the best approach. The focus has to be on the target audience/customer. They will dictate the language and the discussion. Your job is to find a way to be a part of that discussion.
How do you do that? First, you need to get to know your target audience better.
So, if you think you know your audience/customer well, can you answer these questions?
Get the entire list at Telenoticias.