The Hispanic Social Media Insights Webinars series kicks off September 28 (1 to 2 p.m. ET) with a free national webinar titled “How to Build Compelling Corporate Facebook Fan Pages for U.S. Hispanics.”  The national webinar series was created by the Hispanic PR Blog in partnership with Hispanic Public Relations Association (HPRA) and the Word of Mouth Marketing Association (WOMMA).

Confirmed speakers for the first of four Fall webinars include Ada Luz Restrepo, Analyst of Spanish User Operations for Facebook, Lance Rios, Founder of the Being Latino Facebook Fan Page and a Fortune 500 marketing executive that is to be announced.  Rosa Alonso, publisher of My Latino Voicre will moderate the session.  (To register for this webinar go to

Other free upcoming webinars this Fall include:

The Hispanic Social Media Insights Webinars series will feature an all-star line up of industry speakers and are specifically geared to brand managers at corporations, government and non-profit agencies.

The webinars are complemented by the official 2010-2011 U.S. Hispanic Social Media Guide, the ultimate “How To” guide for Hispanic social media marketers released earlier this summer.  The attractive, 56-page guide was also produced by the Hispanic PR Blog in partnership with HPRA and WOMMA.  To get a copy of the guide go to  The Hispanic social media and PR industry’s premier Facebook Fan is available at, the premier Facebook page for PR and social media pros focused on Hispanic marketing.

About the Hispanic Public Relations Association (HPRA)
HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies.  HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year. The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market.

About the Word of Mouth Marketing Association (WOMMA)

WOMMA,, is the leading trade association in the marketing and advertising industries that focuses on word of mouth, consumer-generated, social media platforms and marketing techniques that include buzz, viral, community, and influencer marketing, as well as brand blogging. The organization is committed to developing and maintaining appropriate ethical standards for marketers, identifying meaningful measurement standards and defining “best practices” for the industry.
About the Hispanic PR Blog

Founded by multicultural public relations and social media marketing pros Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry’s top source for news and views focused on Hispanic social media and PR marketing. The blog and its accompanying daily newsletter, Hispanicize, feature columns, stories, white papers, job postings, calendar events and more.  Hispanic Media Trainers, LLC, is the parent company of the annual Hispanic PR & Social Media Conference and creative parenting bilingual blog, You can follow the Hispanic PR Blog on its Facebook Fan Page at or on Twitter @HispanicPR.

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Hispanic PR Blog
Angela Sustaita-Ruiz
tel: 305.321.5002


Hispanic Public Relations Association
Lourdes Rodriguez
tel: 626-403-3200, ext. 211

Source: Hispanic Public Relations Association