If you’re reading this, then you’re probably a retailer. Or perhaps you’re a marketer who’s thinking about how you’ll manage to get that ever-elusive consumer to follow through in those last, critical few steps toward purchasing your product.

Hold on a second. Isn’t that everyone?

This year, as with every holiday season, American retailers are activating the plans they’ve been hard at work to develop for months now, all in the hopes of winning the race that is Black Friday — the magical day after Thanksgiving where deal-seeking consumers rush to malls across the country to buy, buy, and buy some more. In this season of gift-giving, family get-togethers and holiday happy hours, retailers and marketers are anxiously awaiting the moment when the tide of recession-red ink turns to black in their books.  To read the full story from Advertising Age click here.

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