Hollywood, Here They Come! Top Latino Social Media Stars and Leading Hispanic Bloggers Announced for Hispanicize 2011

– Organizers Unveil Hispanic Social Media Agenda; Public Relations Industry Agenda Will Be Released Feb. 1

– Hispanicize 2011 Sets Precedent as First National Conference to Host all of the Nation’s Top Latina and Latino Bloggers

LOS ANGELES – Hollywood, here they come!

The Hispanic Public Relations Association (HPRA), Hispanicize and the Hispanic PR Blog today unveiled the roster of Latino social media industry thought leaders, bloggers and sessions that will be featured at Hispanicize 2011, the Second Annual Hispanic PR & Social Media Conference, April 6-8 in Hollywood, CA.

(See most recent conference agenda here).

“We are very proud of the top-notch agenda, industry speakers and Hispanic bloggers that we’ve assembled to reflect the full spectrum of Latino social media marketing today,” said Lourdes Rodriguez, president of HPRA’s Los Angeles chapter.

“Hispanicize 2011 builds on last year’s conference with an even more robust focus on Latino social media and helping brands connect with bloggers,” said organizer Manny Ruiz, CEO of Hispanicize and the publisher of the Hispanic PR Blog and PapiBlogger.  “The breadth and depth of speakers, professional development sessions and bloggers we’re gathering is exactly what brands told us they want.”

The conference’s unprecedented agenda will feature a total of 28 professional development sessions with more than 70 speakers and panelists over three full days.

Hispanicize 2011 is also blazing a trail by becoming the first national conference to bring all major Latina and Latino bloggers together, a major component that’s reflected in the agenda.

The conference will take place at the Renaissance Hollywood Hotel & Spa and will also feature more than a dozen public relations and diversity related sessions to be announced Feb. 1.

Hispanicize 2011 features presentations from senior multicultural PR and social media speakers from such corporations and organizations as Pepsico, Unilever, Nestle, General Mills, Sprint, McDonald’s, Verizon, General Motors, Wal-Mart, Levi Strauss & Company, Diageo, Microsoft, Ford, UnitedHealthcare, Lowe’s, Southwest Airlines, PRSA and Ronald McDonald House Charities, among others.  (See most recent list of speakers here).


Among the scheduled Latino social media-related conference sessions are:

–       Keynote addresses by Rosanna Fiske, APR, and CEO/Chair of the Public Relations Society of America (PRSA) and Javier Farfan, Director of Cultural Branding, PepsiCo.

–       “Mami Blogging 3.0: The Power of Influence”

–       “How to build, manage and engage communities of Hispanics on Facebook to drive ROI”

–       “Half-Day Blogger Training: How to Transform Yourself Into the Ultimate Latino Brand Ambassador”

–       “2011 Industry Leaders Forum: Marketing Leaders Look at the State of Hispanic PR and Social Media”

–       “Powerful Insights on How to Use Twitter to Build Followers and Engage with Legions of Latinos”

–       “Communispace’s Hispanic Identity Project: Understanding and Tapping into the U.S. Hispanic Market via Private Online Communities”

–       “Speed Dating: Latina and Latino Bloggers Meet the Brands and Agencies”

–       “Si, I Blog Too: Getting to Know the World of Spanish-language and Bilingual Bloggers”

–       “The Few But Not Forgotten: Discovering the Nation’s Most Influential Latino Men Bloggers”

–       “The Rules of Engagement: How to Effectively Collaborate with Bloggers and Groups of Bloggers”

–       “A 360 Degree Look at Best Practices for Measuring Hispanic PR and Social Media ROI”


The official Advertising Agency Partner of the conference is The Sensis Agency and the Latino Social Media Agency partner of Hispanicize 2011 is Fleishman Hillard.  Sponsors include McDonald’s, Southern California Edison, Que Rica Vida (General Mills), Sprint, UnitedHealthcare, TeleNoticias, The Axis Agency, PR Newswire, Super Boleteria, RL Public Relations and Stone Crossing Solutions. Media partners are the National Association of Hispanic Publications, Latino Leaders Magazine and My Latino Voice.
Conference sponsorship information is available by contacting info@hispanicprblog.com. To sign up for conference-related Twitter headlines visit www.Twitter.com/HispanicPR.


The agenda for Hispanicize 2011 has been organized by a prestigious national advisory board consisting of: Nina Price (General Motors); Nadine Sterba (Nestlé); Sarah-Frances Wallace (Lowe’s); Carla Dodds (Walmart U.S.); Maria Rodas ( General Mills/Que Rica Vida); Jose Pinero (Microsoft / Xbox); Octavio Navarro (Ford Motor Co.); Cristina Alfaro ( McDonald’s); Russell Bennett (UnitedHealthcare); Diane Jones Lowrey (Levi Strauss & Company); Olga Romero (Southwest Airlines); Hector Galvan, ( Sprint Nextel); Clara Carrier (Ronald McDonald House Charities);

Lourdes Rodriguez (Hispanic Public Relations Association – LA and VPE); David Henry (TeleNoticias & Hispanic Public Relations Association-NY); Maribel Ferrer (Fleishman Hillard); Jose Villa (The Sensis Agency); Roxana Lissa (RL Public Relations); John Echeveste (VPE Public Relations); Armando Azarloza (The Axis Agency); Romina Bongiovanni (Edelman Multicultural); Zandra Zuno (GolinHarris Confianza); Rory Lassanske (Mamá Contemporánea); Jennifer Hutcheson (Mami2Mommy); Joscelyn Ramos (Mami of Multiples); Rosa Alonso (My Latino Voice); and Lance Rios (Being Latino Facebook Fan Page).
About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.

The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit http://www.hpra-usa.org.

About Hispanicize

Founded by Latino social media leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference, Louis Pagan, Co-Founder of LATISM and Migdalia Rivera, founder of Latina on a Mission, Hispanicize is the complete resource for Latino social media marketers and bloggers. Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.

To follow Hispanicize.com on its Facebook fan page, visit http://www.facebook.com/hispanicize or on Twitter @Hispanicize.

About the Hispanic PR Blog

Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry’s top source for news and views focused on Hispanic public relations and social media marketing. The blog and its daily newsletter regularly features columns, stories, white papers, job postings, calendar events and more.

Hispanic Media Trainers, LLC, is the parent company of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, the soon to be launched website for Latino bloggers and brands called Hispanicize.com and the bilingual creative parenting blog, PapiBlogger.com. You can follow the Hispanic PR Blog on its Facebook Fan Page at http://www.Facebook.com/hprblog or on Twitter @HispanicPR. To follow Hispanicize, go to http://www.Facebook.com/Hispancize or go to our Twitter handle @Hispanicize.

Louis Pagan
tel: 305.321.5002


Hispanic Public Relations Association
Lourdes Rodriguez
tel: 626-403-3200, ext. 211
Email: lourdes@vpepr.com

Source: Hispanic Public Relations Association