More About the Future of Hispanics in the US marketplace in 2025

There’s been quite a buzz about the new report from The Futures Company,  “Hispanics in 2025,” which identifies the future mix and structure of Hispanics in the marketplace.

This thought-leadership report explores the rapidly and dramatically changing pillars of Latino culture and the extent to which these changes will affect the ability of marketers to target Hispanic consumers simply by studying acculturation. Many of the aspects that define Latino culture, such as traditional family structure, religion and spirituality, economic opportunity and immigration are waning in importance. This weakening of Latino culture is coupled with the strengthening pull of the market forces of mainstream society. Read More »