Hispanicize Media Group announced yesterday that it has signed a major music and entertainment alliance with Spanish Broadcasting Systems (SBS) (Nasdaq: SBSA) and its digital streaming and entertainment service LaMusica, that will commence at this year’s Hispanicize 2016 event (www.HispanicizeEvent.com). Presented by Prudential Financial, Hispanicize 2016, the largest annual showcase of Latino trendsetters and newsmakers in the nation, will take place in Miami April 4-8, 2016.

Spanish Broadcasting System’s LaMusica, launched in December 2015, redefines mobile radio with an immersive visual experience unlike any other streaming app available in the market today. Users can live stream all of SBS’ radio stations and create their own unique radio experience with seamless access to a collection of over 23 million songs. LaMusica also offers hundreds of expertly curated playlists, including those created by today’s most popular DJ’s. Users will have the ability to create individual radio stations based on their favorite artists, songs or genres. Additionally, they will be able to further personalize their radio experience with “My Radio” a feature, developed exclusively by LaMusica’s product team. The free app is now available for download for iPhones via the iTunes App store and for Android via the Google Play store. Users will be able to enjoy LaMusica with either an English or Spanish-language interface.

“This is a game-changing partnership that will have a dramatic and immediate impact on our music festival and the overall music trajectory of the event,” said Manny Ruiz, founder and CEO of Hispanicize Media Group. “Working with SBS and LaMusica, a Latino-owned powerhouse that for decades has literally impacted our cultural tastes and sounds, is a huge win for our sponsors as well as for the many Latino and multicultural indie artists and music lovers that we champion.”

“We are very excited about this fantastic synergistic partnership with Hispanicize. LaMusica and Hispanicize share my things in commons, including authentically connecting with and servicing our audience”. Jesus Lara, Executive Vice President, Digital Media Strategy Spanish Broadcasting Systems. “LaMusica is honored to be part of this influential event and proud to present our immersive digital music experience for Latinos, by Latinos.”

As part of the partnership, SBS/LaMusica will co-produce a “Celebrity Karaoke” event at Havana 1957 on Brickell – http://havana1957.com/brickell/ con Hispanicize Closing Night Bash of Friday, April 8th featuring Fanny Lu, Maffio, Fuego, Fat Joe, Chino y Nacho, Alex Sensation, Justin Quiles plus many more stars. Additionally, SBS/LaMusica will be the lead partner of the Latino Playlist Music Lounge that every day will feature different indie music artists. Leading personalities, DJs and executives from SBS’ national network will also participate in important sessions and programs of the event, including the 2nd annual Tecla Awards, the so-called “Oscars” of multicultural digital influencers in social media, entertainment and marketing.

Key app features on LaMusica include:

— Exclusive content: Live stream all SBS radio stations including the most popular Latin radio stations in the U.S. and Puerto Rico – La Mega (WSKQ) in New York City, El Zol (WXDJ) in Miami, La Raza (KLAX) in Los Angeles, and La Mega (WMEG) in Puerto Rico, among others.

— Personalized radio experience: Users can create their own algorithmic playlists based on artist, song or genre preferences. LaMusica takes radio personalization further via the “My Radio / Mi Radio” feature.

— Curated playlists: Over 100 expertly-curated playlists based on Latin and other music genres, an extended list of mood & activity playlists, and select playlists crafted by today’s top DJs and other influencers.

— Robust library: Catalogue of over 23 million songs.

— Unmatched genre variety: Extensive Latin genre playlists, including current, classic, roots, and top 40, and decade specific playlists among others.

— Share with Friends – Share your favorite stations or playlists with your friends across major social media networks.

— Immersive visual interface: Intuitive and visually stunning interface allows users to easily follow and organize their preferred stations, playlists and DJs, while experiencing an endless visual stream of their favorite artists.

(See the Hispanicize 2015 recap video here: https://www.youtube.com/watch?v=TVG9vBmpJJc).

Hispanicize 2016 Week features a record-breaking 220+ speakers in 100+ sessions, workshops, fireside chats and keynotes. Hispanicize 2016 also features the first annual DiMe Summit, the 3rd annual Positive Impact Awards gala, the 2nd annual Tecla Awards and the 1st annual Diversity Tech Showcase.

The final schedule can be accessed at http://hispanicizeevent.com/schedule/ or via the smartphone apps of iTunes, Android. To purchase a pass to attend the event REGISTER HERE. To reserve a hotel room visit http://bit.ly/20wa0iM. See the official preview video of Hispanicize 2016 here: https://www.youtube.com/watch?v=Ys3_h5m8V6s.

In the spirit of its theme #PowerInUnity, this year’s event is being produced in collaboration with Geoscape, the National Association of Hispanic Journalists, the Latino Startup Alliance and Black Tech Week.

Sponsors to Date and Sponsorship Opportunities Available
Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779.

In addition to Prudential Financial, as of today, announced sponsors also include: Unilever, Carnival Corporation, Toyota, Que Rica Vida, Coca-Cola, General Mills, Kimberly-Clark Corporation, ViveMejor, Wells Fargo, State Farm, JetBlue Airways, KOA, Stitch Fix, Nestle’s La Lechera, Dominican Republic Tourism, MSNBC, NBC News, NBCUniversal Telemundo Enterprises, The Miami Herald Media Company, CNN en Español, Spanish Broadcasting Systems, Diario Las Americas, Fox News Latino, Kelley Blue Book, Savings.com, Comcast, Pinterest, Visit Philly, Alma, República, Sensis, BTL Network, IZEA, Paco Collective, BodenPR, Newlink Americas, Pinta, American Heart Association, the Calvert Foundation, Juan La Iguana, Raydr and the Jackson Health Foundation.

Additional media partners include: The Latino Startup Alliance, Black Tech Week, Hispanicize Wire, PRODU, El Sentinel, Hispanic PR Blog, the Hispanic Public Relations Association, Black Enterprise, Media Moves, Geoscape, iBlog Magazine and Digital Trends en Español.

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