Hispanicize, the complete resource for Latino social media marketers and bloggers, and Univision Communications Inc., the leading media company serving Hispanic America, have joined forces to provide free in-depth communications training to non-profits serving Latino communities through an unprecedented program: “Latino Social Media for Social Good”.

Announced at Hispanicize 2011, the second annual public relations and social media conference, the “Latino Social Media for Social Good” initiative consists of free Hispanic social media and communications trainings for non-profits to be held at Univision offices in Chicago, Dallas, Houston, Los Angeles, Miami, New York and Washington D.C., starting in June 2011.

“This amazing program will empower non-profits with the communications tools they need to radically improve the way they serve Latino communities,” said Manny Ruiz, founder of Hispanicize.  “Through this program Hispanicize and Univision this year alone will help hundreds of non-profits that normally can’t afford to get this type of professional development.”

“At Univision we have seen the power of social media and how Hispanic America has embraced these platforms across Univision.com’s ‘Foros’ and ‘Mi Página’ as well as on Facebook and Twitter,” said Cesar Conde, president, Univision Networks. “Our goal is to empower the non-profit community by tapping into the tremendous opportunity of leveraging social media to achieve their goals.”

Univision’s social media presence as part of its comprehensive engagement strategy includes Univision Interactive Media’s platforms on Univision.com ‘Foros’ (Forums) and ‘Mi Página’ (My Page) – as well as Twitter and Facebook pages. The dedicated Univision channel on YouTube features Network and Interactive programming, as well as public service announcements. On Twitter, Univision Network’s signature programs such as “Premio Lo Nuestro” and “Premios Juventud” and related topics were trending the nights of the shows; with #premiolonuestro and “Premios Juventud” being the #1 trending topics worldwide the evening of their respective broadcasts. Additionally, Univision has created live interactive experiences with Facebook during live online streaming of events, most recently during the broadcast of its education town hall with President Obama, “Es el momento – El Presidente, Los Hispanos y la Educación,” and last year with the 2010 FIFA World Cup™ matches.

In collaboration with Univision and the Hispanic Public Relations Association (HPRA), “Latino Social Media for Social Good,” will feature social media tools training for Facebook, Twitter, blogs and traditional media relations and media training.


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