Hispanicize 2015 (www.HispanicizeEvent.com), the largest gathering of Latino influencers and thought leaders in social media, journalism, marketing and entertainment has unveiled a detailed official media guide for journalists covering Hispanicize 2015. More than 2,000 are expected to converge in Miami for the week-long event, March 16-20.

“The goal for this guide is to help reporters, video crews, bloggers and other credentialed media to plan ahead and easily navigate the event, getting maximum content coverage”

“The goal for this guide is to help reporters, video crews, bloggers and other credentialed media to plan ahead and easily navigate the event, getting maximum content coverage,” said Manny Ruiz, founder and organizer of Hispanicize 2015.

Hispanicize has separated this guide into 7 different sections outlining key features of the event. They are listed below: 1. Latinovator Lunches, 2. Evening Red Carpet Events, 3. Visual Reporting Opportunities, 4. Event Photo and Video resources, 5. Daily Session highlights, 6. Expected VIP Guests and 7. General Event Facts

As always, the most authoritative listing of schedules, speakers and activities is available on the event’s official app that is available for download on iTunes, Google Play and in other app stores: Hispanicize.


There will be four Latinovator Lunches this year from Tuesday, March 17 through Friday, March 20.

Tuesday, 3/17, 11-11:40 a.m. Latinovator Lunch- Dulce Ruiz aka Dulce Candy.
Latinovator Lunch with Dulce Candy Information

Wednesday, 3/18, 12:05- 1:25 p.m. Latinovator Lunch- Don Francisco.
Latinovator Lunch with Don Francisco Information

Thursday, 3/19, 11:20-12:40 p.m. Latinovator Lunch- Actor Luis Guzman.
Latinovator Lunch with Luis Guzman Information

Friday 3/20, 12-1:20 p.m. Latinovator Lunch- Alberto Ciurana, President of Programing and Content at Univision Communications, Inc.
Latinovator Lunch with Alberto Ciurana Information


Monday 3/16 starting at 6:30 p.m.—A Tecla Awards Night Red Carpet Gala & Concert (Mr. Pauer) at the JW Marriott rooftop in downtown Miami. Multi-Award Winning Duo Chino Y Nacho will headline Hispanicize 2015 First Annual Tecla Social Media Awards. Media interested in interviews can attend the reception from 6:30-8:00 p.m. Please be sure to check-in with one of Hispanicize’s volunteers.

Tuesday, 3/17 starting at 7:00 p.m. –
Target’s #SinTraduccion Opening Reception gathers everyone for one of Hispanicize 2015’s biggest, do-not-miss highlight reel moments. Secrecy always surrounds this reception and with good reason: Target’s brand always dazzles.

Wednesday 3/18 starting at 6:00 p.m.—
– 6 p.m. -9 p.m. “Maria Montez” Directed by Vicente Penarrocha, VIP Screening Reception, Q&A Session with Celines Toribio and Monica Cortez Torres. There will be a photo booth, a step and repeat, and hors d’oeuvres complementary to all guests. RSVP
– “Limbo” Short film directed by Krisstian De Lara

Thursday 3/19 starting at 7:30 p.m.—Red Carpet entry into Positive Impact Awards, presented by 3M.
Awards program is from 8 to 9:30 p.m. followed by an after Party from 9:30-11 p.m. Latin GRAMMY-winning Puerto Rican singer Luis Fonsi will headline the second annual Positive Impact Awards, a national program presented by 3M that recognizes outstanding Latinos who give back to their communities.

Film screenings at Regal South Beach:

– “Millie and the Lords” Directed by Jennica Carmona
– “HOME” Special screening presented by DreamWorks Animation. Directed by Tim Johnson. (Featuring the voices of Rihanna, Jim Parsons, Jennifer Lopez and Steve Martin.)
– “After School” Directed by Carlos Melendez, Mauricio Mendoza

Friday 3/20 starting at 8:00 p.m. –Closing Night Bash at the Fillmore on South Beach.

This year Hispanicize is featuring several musical performances throughout the event, and for the first time ever a Closing Night Concert Bash in South Beach’s historic Fillmore. Sponsored by Rebtel and produced in partnership with Live Nation, the concert features Gente de Zona and Danay Suarez.


Hispanicize will be packed with many opportunities for fun video and photojournalism. In order to assist you with what some of those highlights are, here is a list of suggestions:

Blogger/Journalist Pre-Treat sponsored by Disney (Monday): Will be held on 3/16 from 11 a.m. to 4 p.m. at the InterContinental Hotel

Latinovator Lunches (Tuesday through Friday): Each of the four Latinovators is a Latino/a who has accomplished something remarkable or noteworthy. Journalists will have the opportunity to a meet and greet as well as photo-ops.

– For interview requests, please contact [email protected] or [email protected]

Sponsor Exhibits (Every day): Major exhibitors include Toyota, Target, McDonald’s, Coca-Cola, 3M, Wells Fargo, P&G, Cricket Wireless and many others. Pay special attention to Coca-Cola’s Special Edition Session Friday morning at 9 a.m. “Uncap your Happiness” and Target’s exhibit at the #SinTraduccion Opening Reception on Tuesday the 17 at 7 p.m. It will be really colorful and easy to photograph; a visual spectacle! On Thursday, March 19 Miss USA will conduct a martial arts self-defense morning class for bloggers.

3M’s Positive Impact Awards (Thursday): The signature event of Hispanicize 2015 will be the 3M Positive Impact Awards, with headliner Luis Fonsi. Here are the details outlining the nature of the event.

Closing Night Bash (Friday): Featuring musical performances by Gente de Zona and Danay Suarez. The lavish event will take place at the Fillmore on South Beach.


Hispanicize 2015 will provide extensive photo and video support for media to shoot content but journalists are also welcomed to request free access to the event’s in-house video and photo archives. Certain multimedia content is also being housed at HispanicizeWire.com, which frequently distributes press releases and media advisories for all sponsors. To obtain access to Hispanicize 2015 photo and video content contact [email protected]


Marketing & Social Media

9:00-4:00 p.m. – Master Training: A Full Day Media and Message Training with Mari Santana (only 10 slots available) (7 hrs.)
– Miami Dade Campus Building 7


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