Hispanicize 2015 unveils comprehensive agenda for Hispanic Market Industry Showcase

ByAngela Sustaita-Ruiz

Feb 11, 2015 , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,


Three of the hottest trends in Hispanic marketing this year – content marketing, Millennials and Latinas – dominate the wide-ranging agenda of the Hispanic Market Industry Showcase of Hispanicize 2015 that organizers unveiled today. Hispanicize 2015, the annual Latino trends and content creators event, takes place March 16-20 in downtown Miami’s InterContinental Hotel (www.HispanicizeEvent.com)

The blockbuster Hispanic marketing industry schedule features a Who’s Who of top Hispanic brand marketing executives who this year will also be joined by the largest contingency of leading Hispanic advertising, digital and PR agencies ever to assemble at Hispanicize.

Among the top brands presenting case studies or unveiling new marketing strategies, campaigns or programs are Toyota, Cricket Wireless, Nestle, Unilever, Facebook, Tabasco, Target, Coca-Cola, Brown-Forman, Twitter, McDonald’s, Dunkin Donuts, Best Western, Google, YouTube, Disney Parks, Big Lots, Univision, NBCUniversal/Telemundo, ESPN and more.

“From research to digital, advertising creative to PR and broadcast TV, this year’s Hispanic Market Industry Showcase is our most comprehensive one yet and underscores why Hispanicize is the most essential Hispanic marketing industry event for marketers in the nation,” said Manny Ruiz, founder and creative director of the event. “In 2015 Hispanicize will once again bring brands and marketing alive through an immersive, interactive experience that is always fun and always substantive.”

One of the event’s biggest additions to Hispanicize this year is the launch of the Tecla Awards, a national awards program and red carpet gala that recognizes excellence in multicultural digital content creation and marketing. The Tecla Awards red carpet program will be held on the first day of Hispanicize 2015, March 16 at the JW Marriott Marquis and will feature a full musical performance by the Latin GRAMMY-winning duo Chino y Nacho.

(Purchase your all access pass to Hispanicize 2015 at http://www.hispanicizeevent.com/event-registration; Book your room now at: http://bit.ly/1v5hatt).

Highlights of this year’s Hispanic Market Industry Showcase include: 20 Hispanic Brand and Cultural Influencer Sit-downs that will be live streamed online, the release of several major research studies, the unveiling of new Hispanic market programs by Toyota and numerous cultural trends sessions featuring top brands. In addition to this content, Hispanicize 2015 will co-host two Hispanic market industry receptions.

Altogether, Hispanicize 2015 features more than 60 sessions, 150 presenters, 4 film nights, a week of concerts and more than 2,000 attendees over the course of five days.

Leading Brands, Agencies and Media Companies

Senior brand leaders speaking at Hispanicize 2015 include: Norelie Garcia, Head of PR & Communications, Cricket Wireless; Jose Espinoza, Hispanic brand marketing lead for the US and Mexico, Tabasco; Christian Martinez, U.S. Hispanic Head of Sales, Facebook; Nuria Santamaria Head of Multicultural Strategy Twitter; Priscila Stanton, Marketing Manager, La Lechera, Nestlé USA; Jason Riveiro, Multicultural Marketing Manager, Big Lots, Inc.; Craig Smith, Managing Director of Corporate Communications, Best Western International; Alba Adamo, Group Director of Hispanic Marketing forCoca-Cola; Patricia Pineda, Group Vice President, Hispanic Business Strategy Group of Toyota Motor North America; Nydia Sahagun, Senior Manager, Storewide Marketing / Multicultural, Target; Xavier Turpin, Director of Multicultural Marketing for Dunkin’ Donuts; Jenina Nuñez, Manager, External Communications of McDonald’s; Maribel Ferrer, Media Relations Vice President for U.S. Hispanic and Florida, JPMorgan Chase; Maricel Dominguez-Watson, CEO/President, ConneXion Research , among others.

Agencies and media companies also slated to present at this year’s event include Joe Zubi, CEO, Zubi Advertising; Natalie Boden, Principal of BodenPR; Roxana Lissa, Principal of RL Public Relations; Jose Villa, Principal of Sensis Agency; Luis Casamayor, President and Chief Creative Officer, and Jorge Plasencia, Chairman, República; Pete Lerma, Principal, Richards/Lerma; Julio Arrieta, Managing Director of Lopez-Negrete; Paul Stringer, Vice President and Multicultural Marketing Lead, Epsilon; Maria Amor, Vice President, Havas FORMULATIN; Mike Valdes-Fauli, CEO of Pinta; Isaac Mizrahi, SVP, Managing Director at Alma; Giovanni Rodriguez, CEO, SocialxDesign; Co-Founder, Sennseis; Lissette Rodriguez, Vice President of Devries Global; Global social media influencer Ted Rubin; Gigi Russo, Partner of Hunter Public Relations, International speaker and social media influencer Ramon de Leon, Founder, RamonWow.com; Freddy Balsera, Founder and Managing Partner, Balsera Communications, Sonia Diaz, Account Manager and Lead Digital Strategist, Balsera Communications and more that will be announced shortly.

Global Live Stream of Hispanic Brand Sit-downs

Paying tribute to its brands-focused Hispanic marketing and digital roots, the sixth anniversary of Hispanicize 2015 is bringing back its innovative series of 20 live streamed Hispanic Brand and Cultural Influencer Sit-downs. The studio-like setting will feature one-on-one, 10-minute long interviews with senior brand executives and trendsetters.

Three Research Projects Revealed

At least three major pieces of research will be unveiled at Hispanicize 2015. Connexión Research, the event’s official research partner in 2015, will host a special session discussing the results of an in-depth study about Latino Millennials while iBlog Magazine and the Latina Mom Bloggers network will unveil the findings of the second annual national survey of Latino Digital Infleuncers. California State University Fullerton, the National Association of Hispanic Journalists, Hispanicize Wire and Florida International University will also unveil the results of its 2nd annual study about the state of Hispanic journalists.


Facebook will conduct a major Hispanic Market update. For the fourth year in a row Google/YouTube will deliver their annual state of Hispanic market industry report session, a popular Hispanicize event tradition.


Below is a day-by-day breakdown of marketing, advertising, PR and social media related events and sessions at this year’s event.

(To view the constantly updated schedule, download the Hispanicize 2015 event app on iTunes, Android, BlackBerry or visit HispanicizeEvent.com).


– MASTER TRAINING: Full Day Media and Message Training with Mari Santana

– The Latino Social Media Tecla Awards


– Super Power Your Linked In Profile with Lori Russ, The Linked In Diva (BY INVITE ONLY)

– Hispanic Digital Playbook: Content Marketing Strategies that Work

– Latinovator Lunch with DulceCandy

– Hispanic Social Media Industry Townhall

– Harnessing the Power of Facebook to Connect with Hispanic Audiences

– 2015 Google/YouTube Hispanic Market Update

– The 2015 State of Hispanic Journalists Report: Survey Results Reveal Hispanic Journalists’ Beliefs about Their Careers, Tech and Social Media

– The Social Media Lab

– Meet the Viral Video Latinos of YouTube and Facebook


– The Total Market Approach Comes of Age

– Hispanic Market Trends 2015

– Marketing Luxury Brands to Latinos

– The Hispanic TV Networks: What’s New and Under the Hood for 2015

– Meet Four Latino Vine and Instagram Viral Video Influencers Who Are Changing the Game


– What Latino Millenials Really Think About Social Media

– The Latina Millenial Mindset

– Unveiling of 2015 Latina Digital Influencers Survey

– What the Brands and Agencies Really Want and Need from Digital Influencers

– Toyota Case Study


– Pop Culture and Entertainment Trends

– Hombres Matter Too and This is How You Appeal to Latino Men

– Experiential Marketing: Best Practices in Activating Hispanic Brands

– Responsive Design Websites and Blogs and Mobile Friendly Email Communications

– Why Brands Should Use Responsive Technology in Latino Marketing Initiatives?

Hispanicize 2015 (www.HispanicizeEvent.com) is expected to attract more than 2,000 Latino thought leaders and influencers from across the U.S. and Puerto Rico representing social media, journalism, marketing, entrepreneurship, music and film. Known for its powerful speakers, previous Hispanicize events have featured Rita Moreno, Soledad O’Brien, Carlos Vives, Emilio Estefan, Edward James Olmos, Maria Elena Salinas and many top U.S. Hispanic brand leaders from Fortune 500 companies like Google, Coca-Cola, McDonald’s, Toyota and more.

The sixth annual event is a national platform launching new products, services, partnerships, celebrity endorsements, films and more. The preview for Hispanicize 2015 be seen here:https://www.youtube.com/watch?v=tDdgmC4FSlQ)

Sponsorship and Registration Information

As of today, announced sponsors include: Coca-Cola, Procter & Gamble, 3M, Best Western, Home Depot, Disney World Resorts, Yelp, Florida Blue, WordPress.com, CNN en español, Fox News Latino, Transitions, Visit Philly, BodenPR, Connexión Research, República, Alma, RL Public Relations, Diario Las Americas, Hispanic Market Advisors and many more consumer products, food, fashion and lifestyle, toy and travel brands who will shortly be disclosed.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or calling 203.364.4779. To reserve a hotel room visit http://bit.ly/1v5hatt.


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