Hispanicize 2014 is gearing up to be a Hispanic brand marketer’s dream event.

Organizers of the fifth annual event today unveiled a blockbuster Hispanic Marketing Showcase that will feature 20 live-streamed brand sit-downs as well as dozens of cultural trends sessions, research and case studies throughout the four days of the event, April 1-4 in downtown Miami’s InterContinental Hotel. (Book your room now at: http://www.hispanicizeevent.com/attend-2).

Every industry of Hispanic marketing – advertising, PR, social, digital – is fully represented as part of a brands-speak-first agenda that is simply the most relevant, largest and comprehensive one in the nation this year. (See the Hispanicize 2014 Preview Video http://www.youtube.com/watch?v=4CjZ529JPf8).

“In terms of Hispanic marketing industry event, anybody can compare to see that there’s no better event for marketers in terms of substance, practical insights, actionable advice, research and Hispanic brands than Hispanicize 2014,” said Manny Ruiz, founder of Hispanicize. “From top to bottom, Hispanicize is the place where brands go to learn about trends and meet the trend setters, all in a fun, festive atmosphere that has no peer.”

Highlights of this year’s Hispanic Marketing Showcase include: 20 Hispanic Brand Sit-downs that will be live streamed via Google, the release of three major research studies, the unveiling of new Hispanic market programs by Toyota and Coca-Cola and numerous cultural trends sessions featuring top brands. In addition to this content, Hispanicize 2014 will co-host two Hispanic market industry receptions and is partnering with El Sol Newspaper to provide up free event passes for up to 25 Hispanic media buyers.

Leading Brands, Agencies and Media Companies

Brands, agencies and media companies slated to present at this year’s event include Coca-Cola, Target, Toyota, McDonald’s, Google, YouTube, Starbucks, Dunkin Donut, State Farm, Sherwin-Williams, Transitions, Navarro, Florida Blue, Burson-Marsteller, Pinta, República, Devries Global, Edelman, The Zocalo Group, BodenPR, Sensis Agency, Hunter Public Relations, The Axis Agency, Vme, Univision, Telemundo, VPE PR and more that will be announced shortly.

Senior brand leaders speaking at the event include: Alba Adamo, Group Director of Hispanic Marketing for Coca-Cola; Patricia Pineda, Group Vice President, Hispanic Business Strategy Group of Toyota Motor North America; Nydia Sahagun, Senior Manager, Storewide Marketing / Multicultural, Target; Xavier Turpin, Director of Multicultural Marketing for Dunkin’ Donuts and Jason Riveiro, Multicultural Marketing Manager, The Sherwin-Williams Company, Paty Diaz, Director U.S. Hispanic Marketing and Jenina Nuñez, Manager, External Communications of McDonald’s; Vince Urrutia, Vice President Of Operations and Cristy Leon-Rivero, CMMO of Navarro Discount Pharmacy, among others.

Global Live Stream of Hispanic Brand Sit-downs

Paying tribute to its brands-focused Hispanic marketing and digital roots, the fifth anniversary of Hispanicize 2014 is introducing an innovative series of 20 Google live streamed Hispanic Brand Sit-downs with top Hispanic brand executives. The studio-like setting will feature one-on-one, 20-minute long interviews with senior brand executives before of a small audience of 20 attendees or less.

Top Trends Explored, New Campaigns Unveiled

The event will feature a number of key Hispanic market sessions that are white hot in the industry including a no-holds-barred look at the Total Market Debate, a preview of Coca-Cola’s World Cup Hispanic market strategy, the unveiling of a new Hispanic market approach by Toyota and much more. Hispanicize 2014 will receive extensive marketing media coverage from the top three advertising and marketing trade media outlets in the U.S.: PRODU, Hispanic Market Weekly and The Hispanic PR Blog.

Three Research Projects Revealed

At least three major pieces of research will be unveiled at Hispanicize 2014. Sensis and ThinkNow Research will host a special session discussing the results of an in-depth study about Latino millennials titled “The Hispanic Millennial Project.” Florida State University and the Latina Mom Bloggers network will unveil the findings of a first-of-its-kind national survey of Latino bloggers. California State University Fullerton, the National Association of Hispanic Journalists, Hispanicize Wire and Florida International University will discuss the results of an unprecedented study they are conducting about Hispanic journalists.

Social Media for Social Good

For the third year in a row Google/YouTube will deliver their annual state of Hispanic market industry report session, a popular Hispanicize event tradition. Florida Blue will be spreading social media for social good to more than 100 non profits by offering a free, half day training session that will equip non profits with how to leverage social media to better serve Latino and multicultural communities.

Hispanic Media Buyers Attend Free

Thanks to a new program fully sponsored by El Sol Newspaper up to 20 qualified Hispanic media buyers will be able to attend Hispanicize 2014 free. Media buyers may contact El Sol directly at lgomez@elsoln1.com. El Sol Newspaper is also sponsoring a major session titled “The Future of Hispanic Print.”


In addition to the 20 Brand Sit-down sessions, the schedule of which will be posted separately, below is a day-by-day breakdown of marketing and social media related events and sessions at this year’s event.

(To view the constantly updated schedule, download the Hispanicize 2014 event app on iTunes, Android, BlackBerry)

MONDAY, MARCH 31 (Pre-event Day)

– State of Hispanic Social Media Roundtable

– Half-Day Social Media for Social Good Training for Non-Profit Organizations

– SPECIAL EVENING EVENT: Pre-Event Marketers’ Reception Celebrating Launch of Miami Chapter of the Hispanic Public Relations Association


– Toyota for Latinos: A New Marketing Approach is Unveiled

– 2014 Google/YouTube Hispanic Market Update

– The State of Hispanic Journalists Survey Results

– Hispanic Social TV: Where Are We and What’s Next

– Creating Apps for the U.S. Hispanic Market (50 min)

– The Hispanic Millennial Project

– Empower Your Employees and they will Empower Your Brand: A Special Session with Social Media Greats Ted Rubin and Ramon De Leon


– The Rules Of Engagement 2014: A Major Update on How Brands and Agencies are Effectively Engaging and Collaborating with Latino Bloggers

– Hispanic Market Trends 2014: Major Brands Take an In-Depth Look at the Cultural and Marketing Shifts

– The Power of Fútbol: Hispanic Marketing in the Year of the World Cup

– Latinas Got the Power: Now What?

– Latin Music Trends in 2014: What’s Hot and What’s Not

– Marketing Your Tech Startup


– The Total Market Debate: Hispanic Brands and Agencies Weigh in

– A Look at a New Model of Hispanic Mobile Engagement – presented by Latinum Network

– Viral Videos: What’s in it for Hispanic Brands

– Starbucks Hispanic Case Study

– An Identity Crisis? It’s Time for Latino Men to Step it Up


– The Future of Hispanic Print

– Hispanic TV Networks: What’s New and What’s Trending

– Facebook: The Network with the Most U.S. Hispanic Consumers and the Most Untapped Platform by Hispanic Brands

– Sobre Mesa: Get a Taste of What’s Simmering at the Homes of the new and diverse U.S. families

– Hispanic Social Media for Social Good Corporate Best Practices

– Navarro Discount Pharmacy’s Vida Mia: A Textbook Case Study on How to Build a Successful Hispanic Private Label Brand

Altogether Hispanicize 2014 will feature more than 67 regular and extended length sessions as well as 20 brand sit-down sessions. More than 160 speakers will present on a wide variety of topics related to U.S. Hispanic marketing, blogging, journalism, tech entrepreneurship, film and music.

Sponsorship Information

Sponsorship information is available by emailing sponsorship@hispanicizeevent.com or via phone at: (203) 364-4779.

The Hispanicize 2014 program consists of more than 70 total sessions and more than 150 trendsetting speakers from the industries of Hispanic social media, music, public relations, advertising, media, filmmaking, tech and entertainment.

Sponsorship and Registration Information

As of today, announced sponsors include: 3M, Toyota, Google, McDonald’s, Sherwin-Williams, Crest, Burson-Marsteller, Transitions, Fox News Latino, Vme, Florida Blue, Latinum Network, The Axis Agency, Sensis Agency, Textter, Balsera Communications, El Sol Newspaper, BodenPR and many more consumer products, food, fashion and lifestyle, toy and travel brands who will shortly be disclosed. Media partners include Being Latino, NPR’S Latino USA, Latin Heat, Media Moves, Latin Business Today and PRODU.

Sponsorship information is available by contacting sponsorship@hispanicizeevent.com or via phone at: (203) 364-4779.

About Hispanicize 2014
Now in its fifth year, Hispanicize 2014 (http://www.HispanicizeEvent.com) (#Hispz14) is the iconic, largest annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, technology, film and music.

Co-chaired by award winning journalist Maria Hinojosa of NPR’s Latino USA and Patricia Pineda, Group Vice President of the Hispanic Business Strategy Group of Toyota Motor North America, Hispanicize 2014 is expected to gather more than 1,700 of the nation’s most influential Latino professionals from the industries of blogging, journalism, technology, music, marketing, film and business over four full days. Featuring U.S. Hispanic thought leaders and celebrities, the 5th anniversary edition of Hispanicize will be taking place at the InterContinental Miami hotel with several offsite events at major cultural venues.

The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos in the U.S. and/or Puerto Rico.

Hispanicize 2014, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the InterContinental Miami hotel, April 1-4, 2014 in downtown Miami.

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