-Indie music acts and professional development sessions will form part of new Latin Music Industry Showcase
-Hispanic Journalist Showcase will provide in-depth professional development tailored to journalists’ needs
Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13), the annual Latino trends and newsmaker event for social media, blogging, media, advertising, PR and film, is about to get a little louder and a lot more exciting.
That’s because the Latin Music Industry and Hispanic journalists will be playing prominent roles in the fourth edition of the blockbuster, five-day event that will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013. (Watch the Hispanicize 2012 Recap Video here: http://www.youtube.com/watch?v=kzWRv9iiZG4).
A partnership of the Hispanic Public Relations Association (HPRA), Hispanicize Digital and the Public Relations Society of America (PRSA), Hispanicize 2013 is a trailblazing multi-industry event that has become a national launch pad for ideas, celebrities, ventures, products, services, films and more targeting Latinos.
“Hispanicize 2013 is where substance meets great content and creativity with sessions about industry best practices, major Hispanic brands, celebrities, bloggers, media, cultural influencers and lots of fun,” said Manny Ruiz (@MannyRuiz), Hispanicize 2013 co-founder and creative director. “Our goal is to tangibly impact every key stakeholder, whether they’re a brand wanting to connect with influential media and bloggers, an up-and-coming filmmaker interested in financing a movie, or an industry professional wanting to learn about the next big thing in the Latino community.”
“There are many ingredients to the success of Hispanicize, but one thing that makes it stand out is a continual spirit of innovation. This event has disrupted its own formula and re-written the rule book, creating an environment in which multiple industries come together to converge, collide and collaborate,” said Mike Valdes-Fauli, co-chair of Hispanicize 2013 and president of JeffreyGroup.
Against the backdrop of Miami, Hispanic media and marketing capital of the U.S. and gateway to Latin America, Hispanicize 2013 will feature a massive agenda of more than 80 sessions, 180 presenters, concerts, film screenings and three after parties. .
The balanced agenda is divided into several content showcases: Interactive, Marketing, Journalism, Film, Music, and Latinovators.
Interactive (bloggers and social media) Showcase: This track features more than 25 sessions exclusively devoted to best practices in social media, blogging and mobile marketing. The event will continue to aggressively build on its legacy of bringing Hispanic bloggers together with the brands, agencies and companies that want to work with them. In addition to the blogger sessions, Hispanicize 2013 will also feature best practice programs about leveraging mobile technology, Facebook, Twitter and other emerging tools to engage Latino communities online.
Marketing Showcase: This track will feature the largest, most robust collection of cutting-edge campaigns from the past year in Hispanic advertising and public relations ever assembled. Among the sessions that will be featured are award-winning case studies from the 2012 HPRA PRemio Awards.
Latin Music Showcase: The Latin Music Showcase will bring A-list and indie music artists to the event for the first time. In addition to music performances and memorable after parties, this showcase will also consist of professional development sessions examining the latest industry trends.
Hispanic Journalists Showcase: A new track, this showcase will focus on providing Hispanic journalists with professional development training and networking opportunities they need to succeed. This showcase also includes a Media Room, Press Conference Room and private interview rooms catering to journalists’ professional needs.
Film Showcase: The Latino Film Showcase of Hispanicize 2013 will build on the inaugural showcase of 2012 to spotlight more Latino films and filmmakers. The showcase will also include professional development sessions for and about Latino filmmakers.
Latinovators Showcase: A major hit at Hispanicize 2012, the 2013 Latinovator Awards will once again recognize Latino celebrities, business professionals and other top achievers who have become crossover successes or whose stories are remarkable or inspirational. In addition to in-depth, event wide interviews with Latinovators like previous honorees Emilio Estefan and Maria Elena Salinas, the showcase will also consist of special sessions devoted to entrepreneurship and innovation.
National Advisory Board
The event’s content will be selected exclusively by a national advisory board comprised of more than 40 Hispanic brand marketing executives and influencers from the industries of advertising, public relations, journalism, social media, film, music, business and technology.
Call for Speakers
To submit stimulating panel, speaker and presentations ideas for the event’s program, click on http://www.hispanicizeevent.com/session-submission.html. The firm submission deadline is Friday, December 21, 2012. Hispanicize 2013 will only showcase ideas that are fresh and have not been recycled from other conferences.
Sponsorship and Registration Information
Sponsorship information is available by contacting firstname.lastname@example.org or calling 203.364.4779. Hispanic Heritage Month Early bird registration rates are available through October 31 at www.HispanicizeEvent.com. To reserve your hotel room go to https://resweb.passkey.com/Resweb.do?mode=welcome_gi_new&groupID=14723119
About Hispanicize 2013
Now in its fourth year, Hispanicize 2013 (http://www.HispanicizeEvent.com) (#Hispz13) is the iconic annual event for Latino trendsetters and newsmakers in social media, journalism, advertising, PR, film, music and innovation.
Hispanicize 2013 brings brands, media, marketers, celebrities, filmmakers, innovators and bloggers together in a unique creative environment focused on ideas and best practices. The event is a launch pad for creative endeavors, new products, technologies, marketing campaigns, films, books and more targeting Latinos.
Hispanicize 2013, a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize and the Public Relations Society of America (PRSA), will be held at the Eden Roc Hotel in Miami Beach, April 9-13, 2013.
About the Hispanic Public Relations Association (HPRA)
The Hispanic Public Relations Association (HPRA) is the foremost organization of Hispanic public relations practitioners in the U.S. HPRA is a resource for communications professionals and for individuals seeking Hispanic market expertise. It is dedicated to the recognition and advancement of Hispanics in public relations through year-round programs, professional development seminars and networking.
Together with HPRA Los Angeles, the founding chapter established in 1984, HPRA hosts one of the industry’s most anticipated annual events: the PRemio Awards and Scholarship Gala. Over a quarter million dollars in scholarships have been awarded to college and university students of Latino descent pursuing careers in communications. The National organization meets the needs of the growing number of Hispanic PR practitioners, independents and agencies throughout the U.S. HPRA National, its Chapters and those Chapters in formation are paving the way for the next phase of growth and evolution in the PR industry, especially in the Hispanic market space. For more information please visit www.hpra-usa.org.
Katherine Johnson (@KatJohn)
Hispanic Public Relations Association
tel: 212-683-6000, ext. 107