Dozens of the nation’s top Hispanic brand marketers as well as Google, YouTube, Emilio Estefan, Cesar Millian and more than 50 Latino and multicultural bloggers are all part of the next-to-final schedule of sessions released today by Hispanicize 2012, April 10-13 in Miami.

Hispanicize 2012, the annual Latino trends event for social media, blogging, advertising, PR and filmmaking will take place in Miami at the JW Marriott Marquis Miami (  Event badges may be purchased by registering at  The official airline of Hispanicize 2012 is Southwest Airlines (
The schedule posted online today at reflects the session days accurately but specific times and the final list of speakers per session, now totaling more than 130, won’t be completed until March 13.  Thirteen additional filmmaking sessions will be unveiled on March 12.
Given the scale of this year’s event, updates will be made almost daily leading until the time of Hispanicize 2012 at
A veritable Who’s Who of the most influential Hispanic brands, speakers and leaders in social media, blogging, PR, advertising and film are expected to converge in Miami.  Hispanicize 2012’s roster of presenters currently features senior Hispanic brand marketers and non profit organizations from Unilever, Disney, State Farm, BlackBerry, Google Hispanic, YouTube Hispanic, Dunkin Donuts, Chevy, Suave, Clorox, RadioShack, UnitedHealthcare, Wal-Mart, Sprint, McDonald’s, Verizon Wireless, Diageo, Ford, LiveStrong, the March of Dimes and the United Farmworkers, among others.
Among this year’s session highlights are:


– Five Latinovator interviews during event-wide sessions featuring accomplished Latinos who through their work and success inspire all Hispanics, including Emilio Estefan and Cesar Millian.


Google 2012 Hispanic Update with Mark Lopez

“From ROI to ROR: Why Return on Relationship May be the Best Way to Measure Social Media Marketing Success”

Kill the Crabs: Why Latinos Struggle with the ‘Crabs in the Bucket’ Syndrome and How to Overcome It

“Coming of Age: The Latino Electorate in 2012 and the Challenge to Win their Vote”


The Rules Of Engagement 2012: How Brands and their Agencies Can Effectively, Ethically and Comprehensively Collaborate with Latino Bloggers

Super Online Moms: What You Need to Know to Tap into the Power & the Influence of Latina Mom Bloggers


Building La Comunidad: How to Successfully Manage Online Latino Communities for Your Brand

The Art of Community Building on Twitter Latino

Civic Advocacy: How to Mobilize Latinos to Rally Around Grassroots Civic Causes and Issues

The Digital Transformation of Traditional Hispanic Media: How TV, Radio, Print and Even Online is Changing in the Age of Social Media

Latino Social Media for Social Good Half-Day Training: The Ultimate Guide for Non Profit Organizations Serving Hispanic & Multicultural Communities



“The Art of Community Building on Twitter Latino”

“Actors workshop: From Novelas to Film (1/2 DAY WORKSHOP)”

“The U.S. Census 2012 Update: An In-Depth Look at the Latest Numbers and Their Implications”

“CASE STUDY: Why Not Do It For Real?: Reality Advertising and the Latino Consumer – H&R Block”



Hispanicize 2012 Sponsors and Media Partners

Hispanicize 2012 sponsors include BlackBerry, Walmart, Univision Communications, Sprint, Southwest Airlines, RadioShack, UnitedHealthcare, Clorox, JetBlue Airways, Fox News Latino, Diageo, Herbalife, NBC Latino, Terra, Visit Orlando, The Axis Agency, JeffreyGroup, Transitions, Fleishman-Hillard, Newlink Americas, PR Newswire, Business Wire, Sensis, Critical Mention and others.  Hispanicize 2012 media partners include Getty Images Latin America/Hispanic, Latin Heat Media, Billboard Latin Music, AdWeek, Hispanic Market Weekly, LatinVision, ArtesMiami, and the National Association of Hispanic Publications (NAHP).

Sponsorship information is available by emailing or contacting tel: 203.364.4779.  The conference hashtag is #HISPZ11.  To sign up for conference-related Twitter headlines visit

Hispanicize 2012 is a partnership of Hispanicize, the Hispanic Public Relations Association (HPRA) and the Public Relations Society of America (PRSA).

Hispanicize 2012
Katherine Johnson

Tel: 786.624.1864

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