The Walt Disney Company is generously supporting this special session for non-profits serving Latino communities.

–  The Walt Disney Company is sponsoring workshop for non-profits

LOS ANGELES – In an effort to empower non-profit organizations serving Latinos, organizers of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, will host an unprecedented communications boot camp tailored just for them.

The unique, four-hour training will take place on April 6, the first day of Hispanicize 2011, thanks to support from The Walt Disney Company.   The national conference, April 6-8 in Hollywood, CA is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Public Relations Society of America (PRSA) and the Hispanic PR Blog.

The non-profit boot camp will feature more 20 speakers from non-profit organizations, Latino media and marketing organizations.  The in-depth session will include case studies, media training, social media training and much more.“Part of HPRA’s mission is to use our organization’s vast knowledge base to bring social good for Latinos,” said Lourdes Rodriguez, president of HPRA’s Los Angeles chapter.  “Thanks to the Walt Disney Company and the Hispanicize team this unique professional development session will become a permanent tradition of our annual event.”

Non-profits wishing to attend the boot camp must either have an all-inclusive conference registration pass (discounted at $525) or they can individually select this specific training by registering for it at   Altogether Hispanicize 2011 features more than 30 sessions and 80 speakers over three full days.

(See most recent conference agenda here).

The conference will take place at the Renaissance Hollywood Hotel & Spa next door to the world famous Kodak Theater and the Hollywood Walk of Fame.

Hispanicize 2011 features presentations from senior multicultural PR and social media speakers from such corporations and organizations as Coca-Cola, Pepsico, Unilever, Nestlé, General Mills, Sprint, McDonald’s, Verizon, General Motors, Wal-Mart, Levi Strauss & Company, Diageo, Microsoft, Ford, UnitedHealthcare, Lowe’s, Southwest Airlines, PRSA and Ronald McDonald House Charities, among others.  (See most recent list of speakers here).


The official Advertising Agency Partner of the conference is The Sensis Agency and the Latino Social Media Agency partner of Hispanicize 2011 is Fleishman Hillard.  For the second year in a row the official airline partner of the conference is Southwest Airlines.  Other sponsors include The Walt Disney Company, Sprint, McDonald’s, Que Rica Vida (General Mills), UnitedHealthcare, VPE PR, TeleNoticias, Business Wire, The Axis Agency, PR Newswire, The Zocalo Group, Super Boleteria, RL Public Relations and Stone Crossing Solutions.

Conference media partners are Adweek, Brandweek, the National Association of Hispanic Publications, Latino Leaders Magazine, Latin Heat and My Latino Voice.

Conference sponsorship information is available by contacting  The conference hashtag is #HISPZ11.  To sign up for conference-related Twitter headlines visit


The agenda for Hispanicize 2011 has been organized by a prestigious national advisory board consisting of: Nina Price (General Motors); Nadine Sterba (Nestlé); Sarah-Frances Wallace @sfwallace (Lowe’s); Carla Dodds (Walmart U.S.); Maria Rodas (General Mills/Que Rica Vida); Jose Pinero @josepinero (Microsoft / Xbox); Octavio Navarro @octavionavarro (Ford Motor Co.); Cristina Alfaro @crisalfer ( McDonald’s); Russell Bennett @rbnt (UnitedHealthcare); Diane Jones Lowrey (Levi Strauss & Company); Olga Romero @olga007 (Southwest Airlines); Hector Galvan, @LatinoLowrider1 (Sprint Nextel); Clara Carrier @rmhc (Ronald McDonald House Charities);

Lourdes Rodriguez @Lourdes_Rod (Hispanic Public Relations Association – LA and VPE); David Henry @TeleNoticias (TeleNoticias & Hispanic Public Relations Association-NY); Maribel Ferrer @FHHispania (Fleishman Hillard); Jose Villa @jrvilla (The Sensis Agency); Roxana Lissa (RL Public Relations); John Echeveste @VPEPR (VPE Public Relations); Armando Azarloza @360culture (The Axis Agency); Romina Bongiovanni @rominabon (Edelman Multicultural); Zandra Zuno @ZandraZuno (GolinHarris Confianza); Manny Ruiz @papiblogger (Hispanicize/PapiBlogger); Rory Lassanske @mcontemporanea (Mamá Contemporánea); Jennifer Hutcheson @mami2mommy (Mami2Mommy); Joscelyn Ramos @JoscelynRC (Mami of Multiples); Rosa Alonso @mylatinovoice (My Latino Voice); and Lance Rios @beinglatino (Being Latino Facebook Fan Page).
About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.

The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit

About Hispanicize

Co-headquartered in New York City and Miami, Hispanicize is the complete resource for Latino social media marketers and bloggers.  The company was co-founded by Latino social media thought leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference, Louis Pagan, Co-Founder of LATISM and Migdalia Rivera, founder of Latina on a Mission.

Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.

To follow on its Facebook fan page, visit or on Twitter @Hispanicize.

About the Hispanic PR Blog

Founded by multicultural public relations veterans Manny Ruiz, former CEO of Hispanic PR Wire, and Angela Sustaita-Ruiz of Hispanic Media Trainers, LLC, the Hispanic PR Blog is the Hispanic market industry’s top source for news and views focused on Hispanic public relations and social media marketing. The blog and its daily newsletter regularly features columns, stories, white papers, job postings, calendar events and more.

Hispanic Media Trainers, LLC, is the parent company of Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, the soon to be launched website for Latino bloggers and brands called and the bilingual creative parenting blog, You can follow the Hispanic PR Blog on its Facebook Fan Page at or on Twitter @HispanicPR. To follow Hispanicize, go to or go to our Twitter handle @Hispanicize.

Louis Pagan
tel: 305.321.5002


Hispanic Public Relations Association
Lourdes Rodriguez
tel: 626-403-3200, ext. 211

Source: Hispanic Public Relations Association

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