Hispanicize 2011 Conference: Hispanics’ Embrace of SmartPhones Leapfrogs Useage by NonHispanics

by Tom  Mulgrew, Vice President Agency Relations

The most telling moment at the Hispanicize conference in Los Angeles last week occurred on the final day when keynote speaker, actor and Oscar nominee Edward James Olmos, approached the podium and spent the first five minutes of his speech speaking solely in Spanish.

“If you understood what I just said, raise your hand,” Olmos said in Spanish.

About 75% of the room did just that.

Read the entire article at BusinessWired.