LOS ANGELES
– The master schedule of presentations and times for sessions for Hispanicize 2011, the 2nd Annual Hispanic PR & Social Media Conference, April 6-8, in Hollywood, CA was released today. The national conference is a partnership of the Hispanic Public Relations Association (HPRA), Hispanicize, the Public Relations Society of America (PRSA) and the Hispanic PR Blog.

Click the image to download the Feb. 20 version of the schedule. Visit HispanicizeConference.com for the most updated schedule at all times. The schedule will only have minor changes between now and the conference.

To view the full schedule of what is regarded as the most comprehensive professional development and networking event ever assembled for Hispanic marketers and Latino bloggers click Hispanicize 2011 Conference Schedule (Feb. 20, 2011).  For the most updated conference information about the conference be sure to regularly monitor www.hispanicizeconference.com.

Hispanicize 2011 will take place at the Renaissance Hollywood Hotel & Spa next door to the world famous Kodak Theater and the Hollywood Walk of Fame.

Hispanicize 2011 highlights now include:

–  32 sessions and more than 80 speakers, keynoters and panels razor-focused on best practices in Hispanic public relations, social media and bloggers.  That’s 50% more sessions than the stellar inaugural conference that was held in Dallas last year.

–  In addition to its intense market training session programming, Hispanicize 2011 will also make history by becoming the first and only national conference to host all the Latino bloggers.  The conference will conduct more than 12 sessions (a conference within the conference) devoted to showcasing Latino mom, tech, fashion, Spanish-language, beauty and men bloggers, among others.  The conference kicks off with a special 4-hour session focused on helping bloggers become brand ambassadors and will also feature a two-hour blogger-brand speed dating featuring dozens of brands and agencies collectively representing more than 100 U.S. Hispanic marketers.

–  The conference will feature one unprecedented, four-hour boot camp training session sponsored by The Walt Disney Company to specifically equip non-profits serving Latino communities with in-depth Hispanic PR and social media training.

– Keynote addresses by Rosanna Fiske, APR, and CEO/Chair of the Public Relations Society of America (PRSA) and Javier Farfan, Director of Cultural Branding, PepsiCo.

– A stellar exhibition area featuring companies and services that are relevant to communicators and bloggers.

CONFERENCE SPONSORS

The official Advertising Agency Partner of the conference is The Sensis Agency and the Latino Social Media Agency partner of Hispanicize 2011 is Fleishman Hillard.  For the second year in a row the official airline partner of the conference is Southwest Airlines.  The Automotive sponsor is General Motors.  Other sponsors include The Walt Disney Company, Disney Parks, Sprint, McDonald’s, Que Rica Vida (General Mills), UnitedHealthcare, VPE Public Relations, TeleNoticias, Business Wire, The Axis Agency, PR Newswire, The Zocalo Group, Super Boleteria, RL Public Relations and Stone Crossing Solutions.

Conference media partners are Adweek, Brandweek, the National Association of Hispanic Publications, Latino Leaders Magazine, Latin Heat and My Latino Voice.  Organization partners include the National Association of Hispanic Publications (NAHP) and Latinos in Science and Technology Association (LISTA).

Conference sponsorship information is available by contacting info@hispanicprblog.com.  The conference hashtag is #HISPZ11.  To sign up for conference-related Twitter headlines visit www.Twitter.com/Hispanicize.

CONFERENCE ADVISORY BOARD

The agenda for Hispanicize 2011 has been organized by a prestigious national advisory board consisting of: Nina Price (General Motors); Nadine Sterba (Nestlé); Sarah-Frances Wallace @sfwallace (Lowe’s); Carla Dodds (Walmart U.S.); Maria Rodas (General Mills/Que Rica Vida); Jose Pinero @josepinero (Microsoft / Xbox); Octavio Navarro @octavionavarro (Ford Motor Co.); Cristina Alfaro @crisalfer ( McDonald’s); Russell Bennett @rbnt (UnitedHealthcare); Diane Jones Lowrey (Levi Strauss & Company); Olga Romero @olga007 (Southwest Airlines); Hector Galvan, @LatinoLowrider1 (Sprint Nextel); Clara Carrier @rmhc (Ronald McDonald House Charities);

Lourdes Rodriguez @Lourdes_Rod (Hispanic Public Relations Association – LA and VPE); David Henry @TeleNoticias (TeleNoticias & Hispanic Public Relations Association-NY); Maribel Ferrer @FHHispania (Fleishman Hillard); Jose Villa @jrvilla (The Sensis Agency); Roxana Lissa (RL Public Relations); John Echeveste @VPEPR (VPE Public Relations); Armando Azarloza @360culture (The Axis Agency); Cristy Clavijo-Kish @LatinoMarketing (PR Newswire); Romina Bongiovanni @rominabon (Edelman Multicultural); Zandra Zuno @ZandraZuno (GolinHarris Confianza); Manny Ruiz @papiblogger (Hispanicize/PapiBlogger); Rory Lassanske @mcontemporanea (Mamá Contemporánea); Jennifer Hutcheson @mami2mommy (Mami2Mommy); Joscelyn Ramos @JoscelynRC (Mami of Multiples); Rosa Alonso @mylatinovoice (My Latino Voice); and Lance Rios @beinglatino (Being Latino Facebook Fan Page).
About the Hispanic Public Relations Association (HPRA)

HPRA was founded in 1984 as a non-profit organization to establish a network of Hispanics employed in the public relations profession. HPRA has more than 250 members representing public relations, marketing and advertising professionals from agencies, government, non-profit and corporate companies. HPRA is dedicated to the advancement of Hispanic professionals and provides educational seminars and workshops throughout the year.

The organization has awarded more than $220,000 in scholarships to Latino students pursuing a career in communications during the last 25 years. HPRA strives to be a resource for communications professionals and for those seeking insights into the Hispanic market. For more information visit http://www.hpra-usa.org.

About Hispanicize

Co-headquartered in New York City and Miami, Hispanicize is the complete resource for Latino social media marketers and bloggers.  The company was co-founded by Latino social media thought leaders Manny Ruiz, founder of the Hispanic PR Blog, PapiBlogger and the Annual Hispanic PR & Social Media Conference, Louis Pagan, Co-Founder of LATISM and Migdalia Rivera, founder of Latina on a Mission.

Hispanicize regularly features in-depth industry news, webinar trainings, technology guides, online forums and a comprehensive directory and networking service for brands and Latina/o bloggers.

To follow Hispanicize.com on its Facebook fan page, visit http://www.facebook.com/hispanicize or on Twitter @Hispanicize.

Lourdes Rodriguez
tel: 626-403-3200, ext. 211
Email: lourdes@vpepr.com
or
Hispanicize

Angela Sustaita-Ruiz
Tel: 203.364.4779
conference@hispanicize.com

Source: Hispanic Public Relations Association

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