Coming of age is a complicated matter in even the simplest of circumstances. It’s that much more complex, naturally, when the country in which you’re becoming an adult isn’t the one in which your parents (or you) were born.
That’s the theme of a report released last month by the Pew Hispanic Center, under the title “Between Two Worlds: How Young Latinos Come of Age in America.” The report’s findings have significant implications for the way marketers address Hispanic 16-25-year-olds in the U.S. — a cohort that numbers some 7.5 million and accounts for 18 percent of all U.S. residents in that age bracket. To read the full story from AdWeek click here.