State Farm Advertising Director, Edward C. Gold, will present the Opening Keynote at the Ninth Annual Hispanic Television Summit at 9 am ET on Tuesday, September 20, 2011 in the Broadway Ballroom at the Marriott Marquis Hotel in Times Square, New York City.
This annual conference is the signature event for those in the business of television targeted to Hispanic audiences. It is presented by two leading TV industry publications, Broadcasting & Cable and Multichannel News.
Gold will speak first-hand about the State Farm sponsorship of the telecast of the 2006 and 2010 FIFA World Cup and the 2007, 2009, and 2011 Gold Cup (Copa de Oro), as well as efforts within the Mexican League Soccer coverage in the U.S. He will also address the company’s reach to the market via many Hispanic networks including Fox Deportes, GolTV, and others as well as how the company has utilized the Major League Baseball platform to support the Hispanic market, including televised sponsorship of the State Farm Home Run Derby on ESPN Deportes.