Hispanic Television Summit Expects to Draw 350 Execs
Celebrating its 10th anniversary, the annual Hispanic Television Summit is expected to draw some 350 executives from the content, production, advertising, research, technology, investment and distribution disciplines orbiting around the U.S. Latino community.
Presented annually by Multichannel News and Broadcasting & Cable since 2003, the summit, which attracts executive from across the U.S., Latin America and Spain, offers these top 10 reasons to attend the Oct. 3 event at the Marriott Marquis New York, as the event commemorates its first decade:
1/ “Listening to the Latino viewer” theme reflects power of the Latino audience: From Main Street to Wall Street and Madison Avenue to Pennsylvania Avenue, the Hispanic television industry is recognizing and reacting to the Latino impact on elections, culture, advertising and the economy.
2/The honors go to…: At the luncheon, Telemundo news anchor, Jose Díaz-Balart will receive the 2012 Award for Outstanding Achievement in Hispanic TV, while Comcast Cable will be recognized for a tenacious commitment to serving the Hispanic audience with the first-ever Leadership in Hispanic Television Award.
3/Univision president Cesar Conde opens summit: The day begins with a one-on-one keynote interview with Univision Network’s president aboUt the current impact of the increasing influence of the Hispanic TV audience on business, community, and culture.
4/ Keynote interview with leading advertiser: Pay TV providers are among the leading Hispanic advertisers. Dish Network leads all pay TV providers and all but one Hispanic advertiser. Alfredo Rodriguez, vice president of marketing for Dish, will discuss the No. 2 DBS player’s increasing focus on the Hispanic viewer.
5/ Powerful sports leaders gather to share issues affecting growth: The Hispanic audience represents the biggest growth in sports TV. Hear from some of the most important executives in Hispanic sports, including Enrique Sanz, general secretary of CONCACAF; Kathy Carter, president, Soccer United Marketing; Michael Sprague, executive vice president of Kia Motors; and top sports TV executives Yousef Al Obaidly of BeIN Sport, Mark Boccardi of In Demand and Telemundo’s Jorge Hidalgo.
6/ New consumer research findings and recent insights: Get the latest Hispanic consumer research data in a special presentation by noted researcher, Nancy Tellet, the senior vice president of research and consumer insights at Viacom International Media Networks.
7/ Walmart joins other key executives on advertising panel, with an emphasis on expanding reach and revenue: One of media’s leading executives, Steven Wolfe Pereira will moderate a conversation about growing ad revenues and the need to effectively reach and measure Latino audiences. Participating ad executives include Clint McClain, senior director, marketing Communications Platforms at Walmart; Carol Hinnant, senior vice president, national television sales at Rentrak; Peter Hopkins, director of business development at Time Warner Cable Media; Tom Maney, executive vice president of advertising sales at Fox Hispanic Media; and Victor Parada, vice president, ad sales at Discovery U.S. Hispanic.
8/Industry’s leaders discuss the state of the Hispanic TV business: Leading deal-makers and decision-makers on the executive roundtable address the current state of the industry and define a vision for 2013. Panelists included: Richard Buchanan, Comcast Media Center; Sofia Ioannou, Viacom International Media Networks-Americas; Michael Schwimmer, NuvoTV; and Claudia Teran, Fox Networks Group.
9/Defining Hispanic TV and refining programming options: Creating programming is the essential heart of the Hispanic TV business. A diverse panel of producers, programmers, agency executives and on-air talent discuss the variety of new opportunities available for serving Latinos. Panelists include: Pablo Alsina, host/play-by-play announcer college football/UFC, Fox Deportes; Alex Corral, Shine America; Juanjo Duran, YouTube; Josephine Guzman, The Mount Sinai Hospital; The Vidal Partnership; and Jorge Tanaka, Video Rola.
10/ Attracting Hispanic Viewers: The marketing discussion focuses on tune-in and pay TV transactions, while the distribution panel assessed issues related to transmitting content over a variety of platforms. Marketing panel participants include: Nolan Baynes, Music Choice: Karen Habib, Eclipse Marketing Services; Oscar Madrid, Verizon; and Susan Solano Vila, Telemundo Media. The distribution panel participants include: Jorge E. Fiterre, Condista; Marcos Jorge, Grupo Super Canal; Ruben Mendiola, Comcast Cable; Tom Mohler, Olympusat Holdings; and Rawdon Messenger, Azteca America.
The Hispanic Televisio is presented each year by NewBay Media TV industry titles Broadcasting & Cable andMultichannel News and produced by the Schramm Marketing Group Inc., a NY-based marketing services company that includes Hispanic marketing among its specialties.