Few in television have been as focused on the rise of the Hispanic demographic and its implications for the industry as NBCU’s Lauren Zalaznick. “This is the only large-scale growing network audience on television,” Zalaznick says. “We all know [the] general-market is shrinking…but Hispanic broadcast is growing.”
Appealing to that audience prompted NBCUniversal to tap Jose Diaz-Balart, the well-known Telemundo newscaster (whom some in the press has described as the “Brian Williams of Telemundo”) as a substitute for daytime MSNBC anchor Contessa Brewer while she was away this week.
Read the rest of the article at BrandWeek.