Diaz-Balart Fill-in on MSNBC Part of NBCU Hispanic Strategy

Few in television have been as focused on the rise of the Hispanic demographic and its implications for the industry as NBCU’s Lauren Zalaznick. “This is the only large-scale growing network audience on television,” Zalaznick says. “We all know [the] general-market is shrinking…but Hispanic broadcast is growing.”

Appealing to that audience prompted NBCUniversal to tap Jose Diaz-Balart, the well-known Telemundo newscaster (whom some in the press has described as the “Brian Williams of Telemundo”) as a substitute for daytime MSNBC anchor Contessa Brewer while she was away this week.

Read the rest of the article at BrandWeek.