I’ve spent the last few weeks in several 2012 client planning meetings and a couple of key observations have emerged. First and foremost, social media continues to be the hot topic – dominating both strategic and tactical conversations around how brands can best acquire and retain key customers and prospects.

Brainstorming sessions are filled with innovative ideas on how Facebook, Twitter, Foursquare, and YouTube can be leveraged to engage and educate key influencers and amplify key messaging and/or product differentiation. Additionally, recent reports from the media detailing the surges in the Hispanic population have also got many brands thinking about the importance of building multicultural communities to fuel future growth.

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