In his recent Clickz article, Gustavo Razzetti includes some interesting examples of what makes Latino use of search engines stand out. For example, someone reading the analytics of those searching for keyword, “Oscars,” during the Oscar telecast would have seen a huge spike. And meanwhile, Latinos were searching for “Los Oscar.” If you know what to look for, you can see how Latinos are looking for things online.

Read the entire article at Reach Hispanic.

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