Hispanic Publishing Has a Great Future

By Mike Cano
Insight Edge/Hispanic Sale Pro

Recently one of my clients cautiously asked my opinion about the future prospects of Hispanic publishing. I told him for many publishers the Hispanic publishing industry outlook was bright and profitable.

The publisher that asked me this question said, “I hope you are right and you prove most naysayers wrong.”

It has taken many years of hands-on experience for me to be so confident and overly optimistic, especially in light of where the economy is today. Like nearly every sector, the publishing industry has been hit hard over the past several years. Hispanic and general market publishers have seen revenues declines by as much as 40%, and in some extreme cases even higher. Read More »