2010 Was A Pivotal Year For Hispanic Publications
By Kirk Whisler, Latino Print Network
Since 1982 we have annually analyzed the trends in Hispanic newspapers, magazines, and other types of publications in Spanish and English aimed at the Latino community within the USA and Puerto Rico. In those early decades we saw increases across the board every year. Between 1995 and 2007 ad revenues for these publications increased by significant double digit rates every year. Those were exciting days.
Since 2007 we’ve seen declines in a variety categories. For instance, the number of Hispanic daily newspapers has dropped from a high of 42 to the present total of 26. Almost all media entities have suffered in one way or another over the past three years. Here’s five key trends on why this is a landmark year – and hopefully spells much better things to come in the near future: