Gaby AlbanHispanic PR veteran Gaby Alban, CEO and co-founder of the Los Angeles/Miami-based Conexión and long-time business partner of lifestyle media personality Martin Llorens, has died. According to unconfirmed reports on Facebook, Alban was murdered by her boyfriend yesterday in South Africa and he has been jailed. An entrepreneur at heart and by heritage, Alban co-founded Conexión in 2002 with Llorens to marry her deep knowledge of the corporate world and the U.S. Hispanic community. Born and raised in Los Angeles and of Mexican descent, Gaby was passionate about sharing the traditions of her Hispanic culture. In 2007, Alban and Llorens, embarked on launching the “Hola Martín: Estilo de Vida” lifestyle brand and multi-media platform dedicated to empowering and motivating the Hispanic community. In partnership with Alban, the “Hola Martín” media platform has grown to include daily television programs in the Americas, book deals, social media platforms and more. At press time Llorens could not be reached for comment but earlier today he posted an image on Facebook that read, “My Dear Gaby, rest in peace, love you forever. In your light I learn who I am. I will always treasure you.”

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Happy Times: Martin Llorens and Gaby Alban.
Funeral arrangements are pending and are believed to be taking place next week in Los Angeles. No further details are available at this time.

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