Hispanic PR Leader Interview with Marleny Ramirez, Manager of Communications, Go Red Por Tu Corazón, American Heart Association
1. Tell us about this history of Go Red Por Tu Corazón and National Wear Red Day.
Go Red Por Tu Corazón launched in 2009, as the American Heart Association’s bilingual heart-health movement to raise awareness of the risks of heart disease among Hispanic women. What many Hispanic women don’t’ know is that Heart Disease is their #1 killer, and on average they are likely to develop heart disease 10 years earlier than Caucasian women. These statistics are staggering and through Go Red Por Tu Corazón, the American Heart Association has strengthened its commitment to raising awareness of heart disease among Latinas and helping them learn how to prevent it through meaningful and relevant ways that preserve their traditions.
National Wear Red Day, held on the first Friday in February each year, is a day when Americans nationwide wear red to show their support for women’s heart disease awareness. This day is especially important to Latinos, because we are at greater risk for heart disease. .
2. How is Go Red Por Tu Corazón involved in bettering the lives of Latinas?
By focusing on family and cultural traditions, Go Red Por Tu Corazón hopes to promote a healthy lifestyle within the Hispanic community through national and local initiatives, online tools and resources, and strategic partnerships. With only 1 in 3 Hispanic women being aware that heart disease is their No. 1 killer, Go Red Por Tu Corazón is encouraging Latinas to Live for their Heart empowering them to know their risk factors and learn how healthy eating combined with physical activity can help prevent risk factors for heart disease in their families, including high blood pressure, high blood sugar levels, high cholesterol levels and obesity.
3. What events are taking place on National Wear Red Day?
Go Red Por Tu Corazón and its sister cause Go Red For Women are hosting Go Red CONNECT events all across the country on Friday, February 4th. The Go Red CONNECT events hope to educate women about how they can make heart-healthy choices to reduce their personal risk, take action to save the lives of their loved ones and make a difference in their communities. Women will also be encouraged to share their heart stories for a chance to be a Go Red Por Tu Corazón spokesperson.
4. How can our readers make a difference by “Going Red”?
As easy as “Going Red” sounds – it can truly save lives. By wearing something red and starting this conversation with friends and family we are one step further to wiping out this disease that is affecting so many of us. “Going Red” is as easy as putting on a red dress, a red tie or a red dress pin. By simply WEARING RED to show your support, you will help raise awareness of heart disease in Hispanic women.