On the eve of the next census, Hispanics currently make up an estimated 15.1% of the U.S. population and that number is expected to rise to nearly 18% by 2015, and 30% by 2050. Add in the fact that Hispanics are significantly younger on average than the average American, with 29% under 15, compared to only 17% of non-Hispanic whites and you’ve got a snapshot of your future demographic. So, what are you doing to reach this growing population of Hispanic millenials? If you’re like most in the action sports world, not much. For many this is uncharted and unfamiliar territory with significant challenges to addressing this group authentically.
Read the entire article at Transworld Business.