New Study Finds Hispanics Expect More From Corporate America

Survey Reveals U.S. Companies Not Connecting Emotionally with Latino Consumers

A national telephone survey of 1100 employed adult Hispanic consumers conducted on behalf of management consulting firm Garcia Trujillo LLC, found that more than 66% of Latinos in America would be more inclined to buy products and services from companies and 64.7% would be even more loyal to companies that demonstrate a strong and visible commitment to the Hispanic community.  And although Hispanics would like to see companies develop or adapt more products and services that are culturally relevant to them, greater community involvement and increasing the number of Hispanics in key management positions are far more important. The study was conducted by Newlink Research and a copy of the full study is available on Read More »