To Understand The Hispanic Market: Go Social
By Guest blogger: Marina Lidow
At 50.5 million people, the Hispanic population is one of the fastest growing demographics in the U.S.,1 currently making up over 16 percent of the nation. The largest Hispanic population outside of Mexico, this group represents $1 trillion dollars in spending power, and will grow to $1.3 trillion by 2014.
How does this important and particularly brand-loyal demographic group decide where to spend their money? Many of their buying decisions are assisted through online research, with social media growing more influential in their purchasing process. Blogging is on the rise, in particular blogs devoted to motherhood, parenting and technology. And studies show that 72 percent of Hispanics prefer product-rating sites over the opinions of their own friends. Read More »
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