The Center for Hispanic Leadership (CHL) will kick-off its 10 City Hispanic Leadership Tour across America on March 16th on the campus of Florida International University. Organizers say the tour’s mission is to educate corporations on how to gain a global competitive advantage by allowing their Hispanic talent to activate their natural characteristics that make them great leaders to propel workplace innovation and spearhead marketplace growth & expansion.
Florida International University (FIU) will host the three day event that begins on March 16th with the Thought Leadership Symposium and continues with Hispanic Leadership Training on March 17th and 18th. According to Joyce Elam, Executive Dean College of Business Administration at Florida International University, “we are fortunate to have a large and diverse Hispanic student population and a long history of building relationships with corporations that recognize the strengths that these talented and hardworking individuals bring to the workplace.”
The Thought Leadership Symposium will feature speaker participants from Fortune 500’s that will address today’s most pressing Hispanic leadership and market development business imperatives.
According to CHL Founder, Glenn Llopis, “we have reached a critical juncture in America’s Corporations, where Hispanics must have their own identity as leaders that translate to a more authentic relationship with their Hispanic consumers. One size doesn’t fit all anymore and corporations must begin to create the infrastructure to support authentic Hispanic talent and market development initiatives. Corporations must acknowledge their identity in more meaningful and purposeful ways in order to capture new areas of sustainable growth and product/service innovations that in particular serve the Hispanic consumer.”
One of many imperatives that will be discussed during the tour is the role of Hispanic leadership as many top flight brands are reinvesting heavily in the Hispanic market space in 2011. Many have experienced failed attempts that have cost them millions as the lacked the authenticity in their Hispanic leadership and how they communicate with their Hispanic consumers. On the other hand, many prominent brands are now committing themselves to the Hispanic market space for the first time as they seek to capture new areas of sustainable growth.
“Hispanic talent and Hispanic market development must converge in order to create the required authenticity to earn the Hispanic market space. The organization that makes this investment now will control a highly profitable market segment in their particular industry vertical – for the next 40 years, concludes, Llopis.
To register visit www.HispanicLeadershipTour.com.