In 2005 the Jewelry Consumer Opinion Council (JCOC), a subsidiary of MVI Marketing Ltd. (MVI), developed the first ever measurement of the U.S. Hispanic Jewelry Consumer Market. The Hispanic Jewelry Market in the USA: The Hidden Giant, released in February of 2005, revealed the jewelry buying habits and expectations of the U.S. Hispanic consumer and pegged the then market sizing at $1.5 billion per annum.

In June of 2011 the JCOC began the development of a tracking study to validate the findings of the 2005 research, quantify the progression of the market sizing and detail comparisons of the data from 2005 and 2011. The Hispanic Jewelry Market in the USA: The Hidden Giant 2011 report of findings is scheduled for release on 15 September 2011, to coincide with the beginning of Hispanic Heritage Month in the United States.

For the 2011 study, the JCOC will be partnering with Offerwise, developers of and a leader in Hispanic consumer market research.

“If Demography is indeed Destiny, then every retailer in the USA, both web and brick and mortar, needs to be improving their product offerings, marketing and communications and overall shopping experience for the Hispanic consumer,” noted MVI CEO Marty Hurwitz. “The Jewelry industry in particular has a tremendous growth market waiting with Hispanic jewelry consumers. They are being significantly underserved,” continued Hurwitz.

Offerwise COO Rob Dolafi commented: “We are very excited to work with the JCOC on this unique consumer market research study. It is projected that Hispanics will account for 30% of the total U.S. population by 2050 and this growth is occurring at all three levels of acculturation (Hispanic Dominant, Bicultural, U.S. Dominant) within the Hispanic community.”

The Hispanic Jewelry Market in the USA: The Hidden Giant 2011 will be available at the MVI website Pre-publication pricing and syndication/customization opportunities will be offered until 31 July 2011.

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