VIVA NOW’s Special Hispanic Heritage edition will be featured at the Southeast Hispanic Business Expo held on Sept. 7, 2011, at Turner Field’s event facilities located in Atlanta. The Hispanic Heritage edition will feature world renowned Latin American, Carlos Santana, as the cover story in honor of his prestigious business and civil rights achievements. At the Southeast Hispanic Business Expo, VIVA NOW Magazine will be showcased along with over 100 Hispanic businesses event sponsors and several thousand attendees.

According to Publisher, Katherine Phelps, CEO of Beautiful Media, (Founder and Publisher of the renown Atlanta Woman and Beautiful Magazines),“Our mission is to continue to provide an upscale magazine that serves the best interests of the Hispanic community. VIVA NOW understands the difficulties that many Hispanics encounter while trying to grasp all the opportunity that avails them…wealth and financial freedom, the enjoyment of home ownership, quality healthcare programs, higher education, and more lucrative professions and business opportunities. VIVA NOW dispels stereotyping, provides useful information, and creates a resource for Hispanics wishing to live the American dream to the fullest. VIVA NOW’s format is another initiative to promote assimilation into the American culture.”

The bilingual editorial content includes regular features geared towards Lateens, Entertainment, Style, Mi Casa, Beauty, Health & Fitness, Travel, Hi Tech, Wheels, Sports, Food, Family, Education, Que Pasa, Strictly Business, Money, Green and Non-Profits. VIVA NOW’s Atlanta complimentary circulation began with over 500 select locations combined with direct mail, targeted newsletter distributed via E: to over one million Hispanic professionals monthly, and most importantly, showcased at numerous Hispanic special events.

VIVA NOW Magazine ( is currently accepting corporate sponsorships for the Special Hispanic Heritage edition and for 2012, on a first right of refusal basis, and offers complete category exclusivity. For pricing and more demographic information visit the website and download our media kit.

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