As marketers absorb key Census data — including 43% growth in the Hispanic population over the past decade to 16.3% of this country’s population — it’s increasingly clear that Hispanics are the future of America. And post-recession, the Hispanic market has resumed its usual pattern of growing faster than the general market, with Hispanic media spending up 8.4% to $6.8 billion in 2010, compared to 6.5% for all U.S. media, according to Kantar Media.
Ad Age’s 60-page 2011 Hispanic Fact Pack, full of rankings and data about the U.S. Hispanic market, is distributed with this week’s issue of Ad Age. The digital edition of the Hispanic Fact Pack is available for free online at AdAge.com/whitepapers until Sept. 25, and will be available for $29 after that.
Visit Ad Age for more information and to get your Hispanic Fact Pack.