Three creatives are moving to the Miami office of Conill, Saatchi & Saatchi’s U.S. Hispanic agency, from U.S. Hispanic shop LatinWorks. Hernan Cerdeiro is the new executive creative director, reporting to Javier Campopiano, who joined Conill in August as chief creative officer. Cerdeiro was previously VP-creative director at LatinWorks. Juan Cruz Vassallo and Hernan Pettinaroli, both associate creative directors at LatinWorks, are joining Conill in the same role.
In another move by a top creative in the U.S. Hispanic market, Juan Pablo Oubina will become executive creative director at Deutsch LA’s Hispanic marketing practice DLAtino. He held the same title at independent Los Angeles-based Hispanic agency Grupo Gallegos.
And Joaquin Lira has joined M8, the U.S. Hispanic and Latin American digital agency previously called Media8, as chief creative officer. Lira was working through Mobly, a freelance company he set up after leaving Hispanic independent shop Lopez Negrete Communications, where he was digital creative director, late last year.
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