Approach To Hispanic Consumers Needs Revision

Hispanics are the fastest-growing segment of the U.S. population, and as just about everyone knows, by mid-century the U.S. will have more Spanish speakers than any other country. Spanish will be second only to Chinese worldwide in terms of the number of speakers.

Unfortunately, the cultural cues that marketers have traditionally relied upon to define Hispanics are becoming less and less relevant, according to a new study from The Futures Company (a three-year-old joint venture of Henley Centre, headlightVision and Yankelovich), “Hispanics in 2025.”
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