More than 350 attendees to the Hispanic Retail 360 Summit gathered for the second day in Las Vegas to examine what effects the recession has on Hispanic consumers and their shopping habits.
Because Hispanic consumers tend to carry less debt and pay for items with cash, one theory is Hispanics may actually be less affected by the downturn in the economy, said Daniel Aversano, product leadership, Nielsen Consumer Panel Services for Nielsen, during the first general session of the day. Conversely, because Latino customers also are being impacted by high unemployment and the downturn in the construction industry, and generally have lower incomes than non-Hispanic customers, they could be impacted to a greater degree than the general market, he noted. To read the full story click here.