The Hispanic College Fund will be unveiling its new brand identity at its 17th Annual Portraits of Success Awards Gala, hosted at the J.W. Marriott Hotel in Washington, D.C., on Oct. 29. To aid in its mission to develop the next generation of Hispanic professionals, the Hispanic College Fund is launching a new brand identity to demonstrate how its comprehensive programs develop a workforce pipeline of talented Hispanics that contribute to the strengthening of America. The new tagline, “Promising youth. Promising professionals. A stronger America,” is a strategic statement to show how its services for underserved youth impact the entire nation.

“Over the past 17 years, the Hispanic College Fund has evolved its services, providing comprehensive programs that form a high school – to college – to career pipeline for underserved Hispanic youth,” said Dr. Carlos Santiago, chief executive officer of the Hispanic College Fund. “We wanted to design new identity tools to help position the Hispanic College Fund as a leader in the education industry and attract more organizations seeking to strengthen the development of their workforce pipelines.”

The annual gala celebrates the accomplishments of scholars and recognizes key partners who have demonstrated commitment to the education of Hispanic youth through partnership with the Hispanic College Fund. CareFirst BlueCross BlueShield President and Chief Executive Officer Chet Burrell and Virginia State University President Dr. Keith T. Miller will be honored at the event. In addition, Scholar Josue Magana, a senior finance major at California State University Channel Islands, will be the keynote speaker and Scholar Cindy Uruburo, a freshman allied health major at the University of Maryland College Park, will give closing remarks.

For more information about the gala or to reserve tickets, visit or call 202.296.5400.

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